Digital and Social Media Marketing
Basic Information
- Course ID
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1f8be27d-a80e-4069-b2ab-dcb5824fc494- Provider
- Lancaster University
- Type
- postgraduate
- Academic Year
- 2026
- Source
- ucas
- Created
- 2/22/2026, 5:07:51 AM
- Updated
- 3/27/2026, 10:12:40 AM
Other Options for this Course
No other options
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"suggest": "Digital and Social Media Marketing. Lancaster University. Marketing. Social Media",
"summary": "Equip yourself with the skills and knowledge to thrive in digital marketing. Our MSc in Digital and Social Media Marketing opens doors to many opportunities centred around the role of technology in marketing. Whether you aspire to work for a leading brand, start your own business, or become a digital marketing consultant, this programme will empower you to reach your goals and help you stand out through the future-ready skill set you will develop.\n\nThe pace of technological change is accelerating, making digital marketing central to global marketing leadership thinking. This can be seen in the rise of AI, personalised experiences, and digital connections that link global communities. As a result, digital strategies are now at the centre of strategic thinking for brand, marcomms, consumer engagement, and sustainability.\n\n**The skills to succeed**\nEmployers need marketing professionals who not only understand the intricacies of digital and social platforms but also have the strategic, ethical, and global mindset to drive sustainable business success. Our MSc in Digital and Social Media Marketing will equip you with these key skills and the critical mindset to thrive in one of the most dynamic areas of modern business.\n\nWhether your passion lies in content creation, digital advertising, SEO, or influencer marketing, this programme provides a comprehensive education that blends cutting-edge theory with practical, real-world application. You will develop hands-on skills in campaign planning, analytics, and engagement strategies across platforms such as Instagram, LinkedIn, X, TikTok, and emerging digital channels. From mastering Google Analytics to crafting compelling brand stories, you’ll be prepared to lead digital campaigns from day one.\n\n**Learn from experts**\nWhat sets this master's programme apart is the calibre of teaching and the real-world relevance of our curriculum. You will learn from a diverse team of experienced professionals and leading academics, each contributing unique industry expertise and research insights to the classroom. Our faculty members are active researchers and practitioners passionate about supporting your development. You will benefit from personalised guidance and mentoring throughout your studies, with opportunities to explore your interests and develop your voice as a digital marketing specialist.\n\n**Hands-on experience**\nOne of the highlights of the MSc is the opportunity to work on a live client consultancy project as part of your final assessment. You will address real business challenges, applying your knowledge and creativity to develop impactful marketing solutions. You may even get the opportunity to present your findings directly to the client, an exceptional opportunity to demonstrate your abilities and build your professional network. Throughout the programme, you will also build a digital portfolio that showcases your skills and achievements, providing a valuable asset for job applications and interviews.\n\n**Our learning community**\nBeyond the classroom, you’ll join a vibrant and inclusive learning community made up of students from around the world. Our diverse cohort brings a wealth of perspectives and cultural insights, enriching classroom discussions and collaborative projects. You will forge lasting connections with peers, alumni, and industry professionals, relationships that could shape your future career.",
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"scrapedLanguageRaw": "How to meet our English Language requirements\nEntry in 2026\nYou can provide evidence of your English language ability in several ways. Details are listed below.\nEnglish Language Tests accordion\nRecognised English language qualifications\nWe accept the following tests as evidence of English language ability:\nIELTS Academic (UKVI Approved), IELTS Academic (Other Centres), IELTS Online, IELTS One Skill Retake (OSR)\nTOEFL IBT (including My Best Scores), TOEFL IBT Home Edition\nPearson PTE Academic (test taken in person at a test centre only), Pearson PTE UKVI (test taken in person at a test centre only)\nLanguageCert Academic (including Online and SELT)\nLanguageCert International ESOL SELT (UKVI Approved) - test taken before 30 September 2024\nKaplan Test of English\nOxford Test of English Advanced\nCambridge English: Advanced CAE\nCambridge English: Proficiency (CPE)\nCaMLA ECPE\nIELTS, TOEFL, Pearson, LanguageCert, Kaplan and Oxford Test of English Advanced certificates are valid for 2 years from the test date and your certificate will need to be valid on the start date of your studies at Lancaster. If you have taken a test multiple times, we cannot combine scores together to meet the requirements.\nYou can register online for the Oxford ELLT digital test. Use the The Lancaster University code LAN25 for a 25% discount.\nIf you take the Pearson test, you will need to give permission for Lancaster University to verify your score.\nIf your English language score does not meet our requirements",
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"scrapedEntryRequirements": "Entry requirements Academic requirements 2:2 Hons degree (UK or equivalent) in any subject discipline. Marks should be consistently at 2:2 level, or higher, throughout your undergraduate studies, with all marks at least pass level. English language requirements We require an IELTS (Academic) Test with an overall score of at least 6.5, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications and if your score is below our requirements, you may be eligible for one of our pre-sessional English language programmes. Help from our Admissions team If you are thinking of applying to Lancaster and you would like to ask us a question, complete our enquiry form and one of the team will get back to you. We also have more details on our website about: International qualifications How to apply What happens after you apply Pre-master's programmes Delivered in partnership with INTO Lancaster University, our one-year tailored pre-master's pathways are des"
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