Digital Marketing and Analytics
Basic Information
- Course ID
79daf528-206a-4bb0-b15c-aedd5bf356b7- Option ID
4fa49373-72cf-419f-8655-62a023ecf098- Provider
- University of Liverpool
- Type
- postgraduate
- Academic Year
- 2026
- Source
- ucas
- Created
- 2/22/2026, 5:17:46 AM
- Updated
- 2/22/2026, 5:17:46 AM
Other Options for this Course
No other options
Listing Data (Raw)
{
"id": "4fa49373-72cf-419f-8655-62a023ecf098",
"duration": {
"quantity": 1,
"durationType": {
"id": "4",
"caption": "Years",
"mappedCaption": null
}
},
"features": {
"accelerated": false
},
"location": {
"id": "e087d8f2-801a-13e8-d908-0038decbbabb",
"url": null,
"name": "City Centre Campus",
"ukprn": null,
"address": {
"line1": "University of Liverpool",
"line2": "",
"line3": "",
"line4": "Liverpool",
"region": {
"id": "22",
"caption": "North West England",
"mappedCaption": "North West England"
},
"country": {
"id": "101",
"caption": "England",
"mappedCaption": "England"
},
"latitude": 53.3803144601,
"postcode": "L69 3BX",
"longitude": -2.9764308699
},
"isDefault": false,
"geoLocation": {
"latitude": 53.3803144601,
"longitude": -2.9764308699
},
"tefCodeType": null,
"locationCode": null,
"googleMapsUrl": null,
"googleMapsParams": null,
"locationCategory": null,
"geoLocationString": "53.3803144601,-2.9764308699"
},
"startDate": {
"date": "09/2026",
"nonSpecific": false
},
"studyMode": {
"id": "3",
"caption": "Full-time",
"mappedCaption": "Full-time",
"excludedSchemesForApplication": []
},
"durationRange": null,
"outcomeQualification": {
"caption": "MSc"
},
"academicEntryRequirements": null
}
Detail API Response (Raw)
{
"course": {
"id": "79daf528-206a-4bb0-b15c-aedd5bf356b7",
"cpdFlag": false,
"options": [
{
"id": "4fa49373-72cf-419f-8655-62a023ecf098",
"status": {
"published": true,
"availableForApplication": true,
"applicationStatusSummary": "Please speak to the provider to make an application",
"acceptingApplicationsMessage": null,
"notAcceptingApplicationsMessage": null
},
"cycleId": null,
"modules": "Programme Structure\n\nThe 12-month programme consists of eight compulsory modules followed by a research project or dissertation carried out over the summer period upon completion of Semester 2.\n\nStudents are required to complete 180 credits to achieve a full MSc.\n\nThe draft structure is outlined below but is subject to final approval:\n\nULMS803 Services Marketing\nULMS766 Marketing Management\nULMS795 Consumer Behaviour\nULMS855 Digital Marketing\nExperiential Marketing\nConsumer Insight Research\nLeading Marketing Entrepreneurship\nMarketing and Digital Analytics\nULMS719 Strategy, Planning and Implementation or ULMS790 Dissertation.",
"deadline": null,
"duration": {
"quantity": 1,
"durationType": {
"id": "4",
"caption": "Years",
"mappedCaption": null
}
},
"features": {
"accelerated": false
},
"location": {
"id": "e087d8f2-801a-13e8-d908-0038decbbabb",
"url": null,
"name": "City Centre Campus",
"ukprn": null,
"address": {
"line1": "University of Liverpool",
"line2": "",
"line3": "",
"line4": "Liverpool",
"region": {
"id": "22",
"caption": "North West England",
"mappedCaption": "North West England"
},
"country": {
"id": "101",
"caption": "England",
"mappedCaption": "England"
},
"latitude": 53.3803144601,
"postcode": "L69 3BX",
"longitude": -2.9764308699
},
"isDefault": false,
"geoLocation": {
"latitude": 53.3803144601,
"longitude": -2.9764308699
},
"tefCodeType": null,
"locationCode": null,
"googleMapsUrl": "https://maps.googleapis.com/maps/api/staticmap?zoom=10&size=2048x600&scale=2&markers=size:tiny%7Ccolor:red%7C53.3803144601,-2.9764308699&key=AIzaSyDAC7vZWEFNPF6GFUZvXfO5PRDxdEC0Gc0&signature=7-0mm5uAyAAKAMcdX1KhuWsv5eo=",
"googleMapsParams": "53.3803144601,-2.9764308699",
"locationCategory": null,
"geoLocationString": "53.3803144601,-2.9764308699"
},
"startDate": {
"date": "09/2026",
"nonSpecific": false
},
"studyMode": {
"id": "3",
"caption": "Full-time",
"mappedCaption": "Full-time",
"excludedSchemesForApplication": []
},
"applyCycle": "2026",
"courseFees": [],
"courseType": null,
"entryPoints": [],
"durationRange": {
"max": null,
"min": null
},
"admissionTests": [],
"subjectOptions": [],
"useDefaultFees": false,
"providerApplyUrl": null,
"assessmentMethods": null,
"entryRequirements": "You will need 2:1 Honours degree or international equivalent. This programme assumes no prior knowledge of marketing, and is less suitable if your first degree is in marketing.",
"internalReference": null,
"providerCourseUrl": "https://www.liverpool.ac.uk/courses/digital-marketing-and-analytics-msc",
"professionalBodies": [],
"qualificationLevel": {
"id": "RQF_7",
"caption": "RQF Level 7",
"mappedCaption": null
},
"subjectToValidation": false,
"outcomeQualification": {
"id": "158",
"caption": "MSc",
"mappedCaption": "Masters degrees"
},
"deferredEntryDisallowed": false,
"additionalFeeInformation": "Please see the course page on the University website for full fee details.",
"academicEntryRequirements": null,
"additionalEntryRequirements": [],
"englishLanguageEntryRequirements": [],
"minimumAcademicEntryRequirements": null,
"subsequentYearsEntryRequirements": null,
"amsApplicationConfigurationOptions": {
"useAscii": false,
"hasNoVacancies": "False",
"customQuestions": [],
"vacancyStatuses": [
{
"status": null,
"domicile": "eu",
"hasVacancies": true,
"flattenedVacancy": "eu"
},
{
"status": null,
"domicile": "wales",
"hasVacancies": true,
"flattenedVacancy": "wales"
},
{
"status": null,
"domicile": "eng",
"hasVacancies": true,
"flattenedVacancy": "eng"
},
{
"status": null,
"domicile": "int",
"hasVacancies": true,
"flattenedVacancy": "int"
},
{
"status": null,
"domicile": "scot",
"hasVacancies": true,
"flattenedVacancy": "scot"
},
{
"status": null,
"domicile": "ni",
"hasVacancies": true,
"flattenedVacancy": "ni"
},
{
"status": null,
"domicile": "roi",
"hasVacancies": true,
"flattenedVacancy": "roi"
}
],
"hasRestrictedVacancies": "False",
"hasRestrictedEligibility": false,
"restrictedEligibilityUrl": null,
"restrictedEligibilityInfo": null,
"useEnhancedCriminalConvictionCheck": false,
"notAcceptingInternationalApplications": "False"
},
"englishLanguageEntryRequirementInformation": null
}
],
"suggest": "Digital Marketing and Analytics. University of Liverpool. Marketing. Data analysis. Digital Media",
"summary": "**Overview**\nAdvancements in digital technologies and data analytics are continuously changing the marketing scene. Companies in all sectors employ digital techniques and insights from marketing analytics to build stronger relations with consumers and improve their performance. This increases the demand for skilled marketers who can navigate the digital environment, effectively utilise digital technologies, and make strategic data-driven decisions.\n\nThis programme will equip you with theoretical and practical knowledge of digital marketing and analytics. It provides a solid understanding of digital marketing concepts, trends, and methodologies. You will appreciate the importance of marketing analytics and their role in creating business opportunities. You will also gain practical problem-solving skills through an in-depth study of real-life case studies.\n\nIn addition to field-specific knowledge, you will receive rigorous training in research methods, data analysis techniques, critical thinking, and the use of analytics toolkits. You will have the opportunity to culminate this learning in your final Dissertation at the end of the programme which may take the form of an academic piece of research of your choosing, or instead be more applied in scope as a lengthier piece of analytical writing connected with direct business outcomes.\n\n**Scholarships available**\nThe Management School will be offering a number of generous scholarships and study awards for 2022, find out more by visiting the scholarships webpage.\n\n**Why University of Liverpool Management School?**\n'Learning to make a difference'\n\nThe University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard 'triple-crown' accreditation from AACSB, AMBA and EQUIS.\n\nThe University of Liverpool Management School works with today's leaders in business and management to prepare its students to be the leaders of the future. The school's mission is 'Learning to make a difference' and there is a fundamental belief that the purpose of the School's research and teaching is to develop students who are not only good managers, but individuals who are truly committed to making a difference. We hope that our students will use the knowledge and skills they gain here in their future roles to help solve some of the most endemic problems individuals, enterprises and communities face.",
"atasFlag": false,
"contacts": [
{
"id": "d6d6f30a-f784-ea16-a2f6-1c26eda73608",
"fax": "",
"email": "pgrecruitment@liverpool.ac.uk",
"phone": "0151 794 5927",
"title": "Postgraduate Recruitment",
"isDefault": false,
"hasCourses": false,
"isClearing": false,
"clearingUrl": null,
"enquiryLink": {
"url": null,
"caption": null
},
"availability": null,
"coursesCount": 0,
"isAdmissions": false,
"socialMediaPresences": []
},
{
"id": "fd4f5941-2b47-4c6f-a528-2cd5d1c4a5aa",
"fax": null,
"email": "",
"phone": "0151 794 5927",
"title": "The University of Liverpool",
"isDefault": false,
"hasCourses": false,
"isClearing": true,
"clearingUrl": "https://www.liverpool.ac.uk/courses/clearing",
"enquiryLink": {
"url": null,
"caption": null
},
"availability": null,
"coursesCount": 0,
"isAdmissions": false,
"socialMediaPresences": []
}
],
"keywords": null,
"provider": {
"id": "9a2e99c3-c568-12ae-bd18-488bc579b30d",
"name": "University of Liverpool",
"ukprn": 10006842,
"address": {
"line1": "The Foundation Building",
"line2": "765 Brownlow Hill",
"line3": "",
"line4": "Liverpool",
"region": {
"id": "22",
"caption": "North West England",
"mappedCaption": "North West England"
},
"country": {
"id": "101",
"caption": "England",
"mappedCaption": "England"
},
"latitude": 53.405779082,
"postcode": "L69 7ZX",
"longitude": -2.9666197385
},
"aliases": [],
"logoUrl": "https://d1l6hqpjksdq9d.cloudfront.net/Prod/9a2e99c3-c568-12ae-bd18-488bc579b30d",
"aliasName": "University of Liverpool",
"websiteUrl": "https://www.liverpool.ac.uk/",
"liveProvider": true,
"providerCode": null,
"providerSort": "Liverpool, University of",
"providerUrls": [],
"imageLocation": "gold silver gold-01.png",
"institutionCode": "L41",
"providerShortName": "The University of Liverpool",
"cukasInstitutionCode": null,
"requireAsciiDocuments": false,
"providerAbbreviatedName": "LVRPL",
"aliasNameWithoutApostrophe": "University of Liverpool"
},
"subjects": [
{
"id": "386",
"caption": "Marketing",
"mappedCaption": null
},
{
"id": "2520",
"caption": "Data analysis",
"mappedCaption": null
},
{
"id": "2535",
"caption": "Digital Media",
"mappedCaption": null
}
],
"auditions": [],
"studyType": {
"id": "1",
"caption": "Taught",
"mappedCaption": null
},
"department": {
"id": "3236d4a2-521f-ae5b-eb40-21f7c9f3047d",
"name": "Management"
},
"hecosCodes": [],
"jacs3Codes": [],
"publishEnd": "9999-12-31T23:59:59.9999999",
"shortTitle": null,
"specialism": {
"primary": [],
"secondary": [],
"specialismStudyTypes": []
},
"visibleEnd": "2027-08-01T08:00:00",
"compositeId": "79daf528-206a-4bb0-b15c-aedd5bf356b7-2026",
"courseTitle": "Digital Marketing and Analytics",
"facultyCode": null,
"routingData": {
"scheme": {
"id": "none",
"caption": "Direct application only",
"mappedCaption": null
},
"destination": {
"id": "pg",
"caption": "Postgraduate",
"mappedCaption": null
}
},
"availableEnd": "9999-12-31T23:59:59.9999999",
"englishTitle": "",
"publishStart": "0001-01-01T00:00:00",
"visibleStart": "2025-04-29T08:00:00",
"taughtInWelsh": false,
"ucasApplyData": null,
"academicYearId": "2026",
"availableStart": "0001-01-01T00:00:00",
"awardingBodies": [
{
"id": "602",
"caption": "University of Liverpool",
"mappedCaption": null
}
],
"applicationCode": null,
"courseTitleSort": "Digital Marketing and Analytics",
"abbreviatedTitle": null,
"balanceIndicator": null,
"copyFormRequired": false,
"internalReference": null,
"currentlyInClearing": false,
"ucasTeacherTraining": false,
"degreeApprenticeship": false,
"qualifiedTeacherStatus": null,
"sponsorshipInformation": null,
"internationalInformation": "Applications from international students are welcomed. Country specific information on entry requirements is listed on our website: www.liv.ac.uk/international/countries/index.htm. International qualifications will be evaluated in line with the National Academic Recognition Information Centre (NARIC) guidelines.",
"courseTitleWithoutApostrophe": "Digital Marketing and Analytics",
"additionalAuditionInformation": null,
"higherTechnicalQualifications": false
},
"version": 23,
"academicYearsInformation": {
"2025": 1,
"2026": 1
}
}