Digital Marketing and Brand Management
Basic Information
- Course ID
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386e07b2-f125-47da-b623-c43c9b17c8e3- Provider
- University of Stirling
- Type
- postgraduate
- Academic Year
- 2026
- Source
- ucas
- Created
- 2/22/2026, 5:17:46 AM
- Updated
- 2/22/2026, 5:17:46 AM
Other Options for this Course
No other options
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"summary": "Digital marketing is driving business growth and brand visibility. Organisations can now reach nearly 6 billion internet users worldwide. As a result, business engagement continues to grow with the adoption of digital marketing strategies. \n\nBusinesses need savvy digital marketeers who can support growth and protect brand values. Digital marketing is one of the fastest growing in-demand skills. It will see a 6% increase in growth - higher than the average job growth rate - by 2032 (Source: Forbes, 2024). \n\nOur Masters in Digital Marketing and Brand Management gives you the skills employers need. We combine a strong understanding of traditional marketing with digital practice. The course has a specialist focus on brand management in national and international contexts.\n\nA fast-paced and ever-evolving industry\nWe work with industry leaders to ensure our teaching stays up-to-speed with the latest techniques.\nNetwork with guest lecturers from the digital marketing sector, such as The Media Shop Scotland.\nThe course is accredited by the Chartered Institute of Marketing (CIM).\nStudents can join the Stirling Marketing Society.\nGain practical experience\nPractical knowledge is a key strength of this digital marketing Masters. Our approach is about giving you opportunities to apply academic learning to workforce situations.\n\nYou’ll collaborate with organisations that use digital marketing and brand management strategies. These include not-for-profit, third sector and small and medium sized enterprises (SMEs). \n\nThere are opportunities to work on a consultancy project with a business over the summer. Students have recently worked on projects with: \n\nStrathearn Strategic Consulting\nStirling Albion Football Club\nEASA Training Ltd\nSnowsports Scotland\nChartered Institute of Marketing accreditation\nOur MSc Digital Marketing and Brand Management is accredited by the Chartered Institute of Marketing (CIM). CIM is the world’s leading professional marketing body. The accreditation counts towards the CIM Professional Diploma in Marketing. Our graduates gain exemption from half of the CIM Professional Diploma modules. Find out more the benefits of CIM accreditation for you.\n\nWe are AACSB accredited\nThe University of Stirling is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB International is the world's largest global standard-setting body for business education. Only 6% of the world’s leading business schools achieve this accreditation. This recognises our excellence in business education and societal impact.",
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