Advertising and Design
Basic Information
- Course ID
22a7ca7a-178c-294f-ab06-95a1803ac94a- Option ID
2a665ba1-5875-4238-a78c-a6484a38587f- Provider
- University of Leeds
- Type
- postgraduate
- Academic Year
- 2026
- Source
- ucas
- Created
- 2/21/2026, 12:52:35 PM
- Updated
- 3/27/2026, 9:00:23 AM
Other Options for this Course
No other options
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"suggest": "Advertising and Design. University of Leeds. Design. Advertising. Business studies. Marketing. Arts. Public relations",
"summary": "The MA Advertising and Design programme gives students the opportunity to prepare for careers in advertising and well as correlated fields in communication design. Based on an interdisciplinary approach, the programme is supported by three pillars: Design, Research, and Business.\n\nThe Design pillar approaches the elaboration of communication campaigns as a design process, providing a framework for its development, as well as equipping students with an understanding of design principles across specialised areas such as graphic, typographic and digital design.\n\nThe Business pillar is offered in collaboration with the Leeds University Business School - a top 100 business schools worldwide - and introduces students to essential knowledge in consumer behaviour and media planning, enabling them to develop effective communication strategies based on market insights and brand positioning.\n\nFinally, the Research pillar focuses on skills that are valuable to both academia and industry. Students will explore primary and secondary research methods, seamlessly integrating those into the design process, informing and evaluating their production using both quantitative and qualitative data. Moreover, students will have the option to expand those skills further by working on dissertations or research papers.\n\nAssessment employs diverse approaches tailored to evaluate academic, professional, and digital literacies. Assessment components in design modules reflect authentic professional practices, incorporating industry briefs and student competitions. Criteria for assessments are flexible, accommodating individual skills and career choices. Exams and reflective reports evaluate theoretical comprehension and critical thinking applied to design processes. Students have the option to pursue an academic-focused dissertation or an industry-focused final project, both supported by a research-led approach.\n\nUpon completion of the program, students will have acquired a wide range of skills, including evaluating market trends, analysing brand positioning, and formulating objectives and strategies to address communication challenges. They also develop the ability to generate creative concepts, design effective solutions, and conduct research to inform and reflect on design outcomes.\n\n**Specialist facilities**\n\nThe School of Design offers excellent facilities and technical support for developing your creative skills. We have a range of dedicated spaces where students can work independently. We also have a number of practical workshops, studios and specialist facilities: Sculpture Studio; 2D Art Studio; Fashion Design Studio; Knit and Weave Studio; Photography Studio; Digital Print workshop; Laser cutting and 3D Print workshop; Printmaking Workshop; XLab for Immersive Technologies and 3D workshop. We provide access to a team of excellent technicians across the full range of skills who can help you to realise your work to reach its potential. \n\nThe School also provides a range of other support to enhance the student experience and prepare students for the workplace: free dedicated software; a wide range of technical induction programmes; free access to Linked-in-Learning Tutorials; free cameras and video recorder on loan; costs of Degree Show website; external promotion; Visiting Speakers, who are well known figures from industry or other institutions around the world. ",
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"scrapedLanguageRaw": "English language requirements\nIELTS 6.5 overall, with no less than 6.0 in any component . For other English qualifications, read English language equivalent qualifications.\nInternational students who do not meet the English language requirements for this programme may be able to study our postgraduate pre-sessional English course, to help improve your English language level.\nThis pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Business (6 weeks) and Language for Business (10 weeks).\nWe also offer online pre-sessionals alongside our on-campus pre-sessionals. Find out more about our six week online pre-sessional and our 10 week online pre-sessional.\nYou can also study pre-sessionals for longer periods – read about our postgraduate pre-sessional English courses.",
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"scrapedEntryRequirements": "Entry requirements A bachelor degree with a 2:1 (hons) Full entry requirements ApplyingEntry requirementsYou’ll need a bachelor degree with a 2:1 (hons) or equivalent qualification, preferably in an Advertising or Design related degree (including art, literature, social sciences or business) specialising in one of the following subjects indicated under ‘Advertising and Design related subjects’.We will also consider applicants with relevant experience, an interest in advertising and design related areas, or coming from an area of expertise to which advertising and design are complementary, such as the ones listed under ‘Other areas’.We welcome applicants from a diverse range of subject disciplines so please do not hesitate to apply if your subject is not listed.All applicants will be required to respond to the questions in the supporting statement section of the online application form to explain why you wish to study this particular course and your career plans. Relevant professional e"
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