International Fashion Brand Management: Fashion Insight & Strategy
Basic Information
- Course ID
28473383-5e9d-4fc0-ada1-8bcc0d5f3803- Option ID
4ee4f94c-3983-402d-978f-4ccef1b3d106- Provider
- University of West London
- Type
- postgraduate
- Academic Year
- 2026
- Source
- ucas
- Created
- 2/22/2026, 10:18:15 AM
- Updated
- 4/10/2026, 11:17:31 AM
Other Options for this Course
No other options
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"suggest": "International Fashion Brand Management: Fashion Insight & Strategy. University of West London. Fashion. Brand management",
"summary": "MA International Fashion Brand Management: Fashion Insight & Strategy the UK’s first postgraduate course focusing on fashion consumer trends analysis and innovation. This exciting course is part of our MA International Fashion Brand Management (MA IFBM) suite which offers six innovative programmes:\n\nMA International Fashion Brand Management: Fashion Insight & Strategy\nMA International Fashion Brand Management: Phygital Luxury Fashion\nMA International Fashion Brand Management: Circular Fashion\nMA International Fashion Brand Management: Fashion Buying & Merchandising\nMA International Fashion Brand Management: Fashion Visual Merchandising\nMA International Fashion Brand Management: Fashion PR & Communication\nThis course will teach you how to develop a greater awareness of the current practice and new technologies within fashion consumer insight and market intelligence disciplines, and how to apply findings to existing practices. You will analyse the role of fashion consumer insight and market intelligence and its relationship to strategic fashion brand management and brand identity by deconstructing findings into components.\n\nYou will underpin each component with historical and contemporary examples of fashion consumer and market intelligence strategies and innovation models. This pathway puts emphasis on digital developments and sustainable strategies for fashion insight.\n\nLearning by doing The course adopts a learning by doing approach through collaborative project work, which includes problem-based practical workshops and the development of live-consultancy projects with industry partners, prepared jointly by UWL academic staff and industry specialists/consultants.\n\nCollaborative learning You will collaborate with fellow students from other pathways and/or other MA courses within our school in your projects and gain invaluable industry experience. These collaborations are carefully designed to provide a microcosm of the professional fashion business world.\n\nCompulsory residential international field trips The MA International Fashion Brand Management is the first postgraduate fashion course in the UK that formally integrates international residential trips into its curriculum. During these trips, you will meet industry professionals, attend master lectures, view collaborative work, and engage in personal growth. The compulsory trips throughout the 2021 academic year will be:\n\nFT1: European Fashion Capitals Trip (Paris, Milan and Florence): 8 to 10 days (Semester 1).\nFT2: New York Fashion Field Trip: 7-8 days (Semester 2).\nOptional international residential field trips Students studying on this pathway will be able to attend Trip 3 and Trip 4 as optional trips. You may wish to attend only one or none:\n\nFT3: Copenhagen Fashion Summit: 3 to 4 days (Semester 3).\nFT4: Berlin Circular Fashion Trip: 3 to 4 days (Semester 2).\nInternships This course has an optional 80 hours internship integrated into the curriculum. An internship will enhance your employability by offering valuable experience and professional contacts within the industry and put your skills to use in the real world of fashion. It is possible to do your internship digitally.\n\nLearning through social action Instead of an internship, you may participate in a cross-pathway social action industry mentorship projects for which we have teamed up with Justice in Fashion - a global alliance of like-minded and skilled individuals endeavouring to create positive change in the fashion industry.\n\nDigital skills On this pathway, you will work on your creative media and digital skills and learn to use a range of pathway specific industry-standard software. Our facilities include:\n\n3D design studio\nPC/Mac labs\nfilm/motion capture studios\nphotography studios\ndigital print bureau\nknitting studio\nsewing studio\npattern making studio",
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