International Strategic Marketing
Basic Information
- Course ID
00bf7940-be4a-65da-59cf-1a01420e22cb- Option ID
4360db22-b79c-40ea-bf6e-d6215dd05d4f- Provider
- University of Glasgow
- Type
- postgraduate
- Academic Year
- 2026
- Source
- ucas
- Created
- 2/22/2026, 10:47:43 AM
- Updated
- 3/27/2026, 11:14:07 AM
Other Options for this Course
No other options
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"summary": "Ranked in the QS top 60, the Masters in International Strategic Marketing offers a deep dive into modern marketing principles from a global perspective. Develop critical analytical skills, gain practical experience through consultancy projects, and network with business leaders. Prepare for a dynamic career in strategic marketing with expert teaching staff and comprehensive skills development.\n\n**WHY THIS PROGRAMME**\n- Enhance your skills with the Strategic Marketing Consultancy elective. Solve real-world client challenges and deliver practical, impactful solutions using key marketing frameworks.\n\n\n- Learn from expert teaching staff in brand management, consumer behaviour, and digital marketing, ensuring a deep understanding and application of modern marketing strategies.\n\n\n- Expand your professional network through networking events and guest lectures by business leaders, enhancing your career opportunities and industry knowledge. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.\n\n\n- Develop practical skills and theoretical knowledge to excel in strategic marketing, integrating real-world insights and innovative approaches into your professional toolkit.\n\n\n- Benefit from our personalised skills development programme, designed to balance academic learning with employability skills, helping you reach your full potential and achieve your career goals.\n\n\n**PROGRAMME STRUCTURE**\nYou will take eight core courses, three optional courses and submit a dissertation. You will also be given the opportunity to pursue in-company projects and carry out consultancy work and take part in business simulations. \n\n**Core courses**\nGlobal Business Environment\nGlobal Consumer Behaviour\nGlobal Perspectives in Marketing Ethics\nInternational Services Marketing\nInternational Strategic Management\nMarketing Communications Strategies and Tactics\nMarketing Research\nStrategic Marketing Management\n\n**Optional courses**\nData Science for Marketing Analytics\nDigital Marketing Strategy (Specialist)\nExport Marketing\nInternational Brand Management\nMarketing and Emerging Markets\nRetail Marketing\nStrategic Marketing Consultancy\n\n**CAREER PROSPECTS**\nGraduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy, jobs associated to conventional or digital marketing.\n\nWe have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.",
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"scrapedFeeRaw": "Fees & funding Tuition fees for 2026-27 MSc Home & RUK Full-time fee: £15,813 International & EU Full-time fee: £34,470 Fees for MBA-MSc Euro-Asian programmes delivered in collaboration with Universiti Sains Malaysia and Institut Teknnologi Bandung (ITB) are listed in the drop-down section above. Please email business-recruitment@glasgow.ac.uk for further enquiries. Fee status Fee status guidance Deposits International and EU applicants are required to pay a deposit of £2,000 when an offer is made. Deposits: terms & conditions The following guidelines will apply in determining whether a deposit will be refunded. Where the deposit is refunded, a 25% administration fee will be deducted unless otherwise stated. a: Deposits WILL be refunded to applicants under the following circumstances: Where the University is unable to offer you a place on the programme as specified on the offer. A full refund will be issued in this case. Death of a close family member (parent/guardian, grandparent, sib",
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"scrapedEntryRequirements": "Entry requirements 2.1 Hons (or non-UK equivalent) in Business Management, Marketing or Commerce. We can also accept a Social Science degree with at least 5 credit bearing modules in Management and/or Marketing at an average grade of pass. Accepted modules We normally accept the following modules to meet the credit bearing module requirement: ManagementManagementMarketingAdvertising Audience/Market Analysis Brand Management Brand Strategy Branding Business Communication Business2Business CRM Consumer Behaviour Consumerism Market Research Marketing Promotion Public Relations Purchasing Relationship Management Sales Supply Chain Management Tourism Applicants with 2.1 Hons (or non-UK equivalent) in any subject with 2 years work experience in a Marketing role might be considered. This is a specialized degree. If you do not have prior knowledge or experience in Marketing but are interested in pursuing further studies and a career in the field, we recommend considering applying to our new pr"
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