Business Management and Marketing

Basic Information

Course ID
87e7c3f0-34e8-25df-aab9-5deaeb5e77d4
Option ID
d9277a7d-83ce-4643-9d81-3ad904e0bf06
Provider
Keele University
Type
undergraduate
Academic Year
2026
Source
ucas
Created
2/23/2026, 8:31:45 AM
Updated
3/27/2026, 11:19:41 AM

Other Options for this Course

Option ID Added
818f9789-fa1d-4363-b238-487070e32ded 2/23/2026 View
a17a0ba3-eb8d-4f89-9c71-192ea11ff745 2/23/2026 View

Listing Data (Raw)

{
  "id": "d9277a7d-83ce-4643-9d81-3ad904e0bf06",
  "duration": {
    "quantity": 4,
    "durationType": {
      "id": "4",
      "caption": "Years",
      "mappedCaption": null
    }
  },
  "features": {
    "accelerated": false
  },
  "location": {
    "id": "62138dc4-9c1f-4549-a595-f0d6d6b3fec1",
    "url": null,
    "name": "Main Site",
    "ukprn": null,
    "address": {
      "line1": "Keele University",
      "line2": "",
      "line3": null,
      "line4": "Keele",
      "region": {
        "id": "35",
        "caption": "West Midlands",
        "mappedCaption": "West Midlands"
      },
      "country": {
        "id": "000",
        "caption": "United Kingdom",
        "mappedCaption": "England"
      },
      "latitude": 53.0032617458,
      "postcode": "ST5 5BG",
      "longitude": -2.2735806501
    },
    "isDefault": false,
    "geoLocation": {
      "latitude": 53.0032617458,
      "longitude": -2.2735806501
    },
    "tefCodeType": null,
    "locationCode": "-",
    "googleMapsUrl": null,
    "googleMapsParams": null,
    "locationCategory": null,
    "geoLocationString": "53.0032617458,-2.2735806501"
  },
  "startDate": {
    "date": "09/2026",
    "nonSpecific": false
  },
  "studyMode": {
    "id": "22",
    "caption": "Sandwich with time abroad",
    "mappedCaption": "Full-time",
    "excludedSchemesForApplication": []
  },
  "durationRange": null,
  "outcomeQualification": {
    "caption": "Bachelor of Arts (with Honours) - BA (Hons)"
  },
  "academicEntryRequirements": {
    "qualifications": [
      {
        "summary": {
          "offer": "BBC",
          "requirements": "BBC in three A levels"
        },
        "priority": 2,
        "notAccepted": false,
        "qualificationName": "A level"
      },
      {
        "summary": {
          "offer": "M",
          "requirements": "Merit in any T level"
        },
        "priority": 1230,
        "notAccepted": false,
        "qualificationName": "T Level"
      },
      {
        "summary": {
          "offer": "112 points",
          "requirements": ""
        },
        "priority": 1,
        "notAccepted": false,
        "qualificationName": "UCAS Tariff"
      },
      {
        "summary": {
          "offer": "D: 15 credits",
          "requirements": "112 UCAS points in any Access to HE Diploma including Distinction in at least 15 Level 3 credits"
        },
        "priority": 5,
        "notAccepted": false,
        "qualificationName": "Access to HE Diploma"
      },
      {
        "summary": {
          "offer": "English language C/4 or equivalent, see webpage",
          "requirements": ""
        },
        "priority": 1200,
        "notAccepted": false,
        "qualificationName": "GCSE/National 4/National 5"
      },
      {
        "summary": {
          "offer": "29 points",
          "requirements": "554 in three Higher Levels, OR 29 points"
        },
        "priority": 1141,
        "notAccepted": false,
        "qualificationName": "International Baccalaureate Diploma Programme"
      },
      {
        "summary": {
          "offer": "DMM",
          "requirements": "DMM in any BTEC Extended Diploma / National Extended Diploma"
        },
        "priority": 4,
        "notAccepted": false,
        "qualificationName": "Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)"
      }
    ],
    "ucasTariffPointsMax": 112,
    "ucasTariffPointsMin": 112,
    "ucasTariffPointsDisplayMax": 112,
    "ucasTariffPointsDisplayMin": 112
  }
}

Detail API Response (Raw)

{
  "course": {
    "id": "87e7c3f0-34e8-25df-aab9-5deaeb5e77d4",
    "cpdFlag": false,
    "options": [
      {
        "id": "818f9789-fa1d-4363-b238-487070e32ded",
        "status": {
          "published": true,
          "availableForApplication": true,
          "applicationStatusSummary": "Available to Apply",
          "acceptingApplicationsMessage": null,
          "notAcceptingApplicationsMessage": null
        },
        "cycleId": null,
        "modules": "For a list of indicative modules please visit the course page on the Keele University website.",
        "deadline": {
          "id": "jan15",
          "caption": "14 January",
          "mappedCaption": null
        },
        "duration": {
          "quantity": 3,
          "durationType": {
            "id": "4",
            "caption": "Years",
            "mappedCaption": null
          }
        },
        "features": {
          "accelerated": false
        },
        "location": {
          "id": "62138dc4-9c1f-4549-a595-f0d6d6b3fec1",
          "url": null,
          "name": "Main Site",
          "ukprn": null,
          "address": {
            "line1": "Keele University",
            "line2": "",
            "line3": null,
            "line4": "Keele",
            "region": {
              "id": "35",
              "caption": "West Midlands",
              "mappedCaption": "West Midlands"
            },
            "country": {
              "id": "000",
              "caption": "United Kingdom",
              "mappedCaption": "England"
            },
            "latitude": 53.0032617458,
            "postcode": "ST5 5BG",
            "longitude": -2.2735806501
          },
          "isDefault": false,
          "geoLocation": {
            "latitude": 53.0032617458,
            "longitude": -2.2735806501
          },
          "tefCodeType": null,
          "locationCode": "-",
          "googleMapsUrl": "https://maps.googleapis.com/maps/api/staticmap?zoom=10&size=2048x600&scale=2&markers=size:tiny%7Ccolor:red%7C53.0032617458,-2.2735806501&key=AIzaSyDAC7vZWEFNPF6GFUZvXfO5PRDxdEC0Gc0&signature=kLlEIZe8nxSFMbHUg4u0Bi4odWc=",
          "googleMapsParams": "53.0032617458,-2.2735806501",
          "locationCategory": null,
          "geoLocationString": "53.0032617458,-2.2735806501"
        },
        "startDate": {
          "date": "09/2026",
          "nonSpecific": false
        },
        "studyMode": {
          "id": "3",
          "caption": "Full-time",
          "mappedCaption": "Full-time",
          "excludedSchemesForApplication": []
        },
        "applyCycle": "2026",
        "courseFees": [],
        "courseType": null,
        "entryPoints": [
          {
            "caption": "Year 1",
            "isDefault": true,
            "entryPointId": 1,
            "minOptionDurationYears": 0
          },
          {
            "caption": "Year 2",
            "isDefault": false,
            "entryPointId": 2,
            "minOptionDurationYears": 2
          }
        ],
        "durationRange": {
          "max": null,
          "min": null
        },
        "admissionTests": [],
        "subjectOptions": [],
        "useDefaultFees": false,
        "providerApplyUrl": null,
        "assessmentMethods": null,
        "entryRequirements": null,
        "internalReference": null,
        "providerCourseUrl": "https://www.keele.ac.uk/study/undergraduate/undergraduatecourses/marketingandbusinessmanagement/?utm_source=UCAS&utm_medium=profile&utm_campaign=UCASprofile",
        "professionalBodies": [],
        "qualificationLevel": {
          "id": "RQF_6",
          "caption": "RQF Level 6",
          "mappedCaption": null
        },
        "subjectToValidation": false,
        "outcomeQualification": {
          "id": "47130",
          "caption": "Bachelor of Arts (with Honours) - BA (Hons)",
          "mappedCaption": "Bachelor degrees (with or without Honours)"
        },
        "deferredEntryDisallowed": false,
        "additionalFeeInformation": "Our 2026 entry fees are detailed on our course pages, and a summary is available on our website: keele.ac.uk/study/undergraduate/tuitionfeesandfunding/undergraduatetuitionfees/",
        "academicEntryRequirements": {
          "noRequirements": false,
          "qualifications": [
            {
              "summary": {
                "offer": "BBC",
                "requirements": "BBC in three A levels"
              },
              "priority": 2,
              "notAccepted": false,
              "qualificationName": "A level"
            },
            {
              "summary": {
                "offer": "M",
                "requirements": "Merit in any T level"
              },
              "priority": 1230,
              "notAccepted": false,
              "qualificationName": "T Level"
            },
            {
              "summary": {
                "offer": "112 points",
                "requirements": ""
              },
              "priority": 1,
              "notAccepted": false,
              "qualificationName": "UCAS Tariff"
            },
            {
              "summary": {
                "offer": "D: 15 credits",
                "requirements": "112 UCAS points in any Access to HE Diploma including Distinction in at least 15 Level 3 credits"
              },
              "priority": 5,
              "notAccepted": false,
              "qualificationName": "Access to HE Diploma"
            },
            {
              "summary": {
                "offer": "English language C/4 or equivalent, see webpage.",
                "requirements": ""
              },
              "priority": 1200,
              "notAccepted": false,
              "qualificationName": "GCSE/National 4/National 5"
            },
            {
              "summary": {
                "offer": "29 points",
                "requirements": "554 in three Higher Levels, OR 29 points"
              },
              "priority": 1141,
              "notAccepted": false,
              "qualificationName": "International Baccalaureate Diploma Programme"
            },
            {
              "summary": {
                "offer": "DMM",
                "requirements": "DMM in any BTEC Extended Diploma / National Extended Diploma"
              },
              "priority": 4,
              "notAccepted": false,
              "qualificationName": "Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)"
            }
          ],
          "furtherInformation": "Please see our website for our full range of entry requirements",
          "ucasTariffPointsMax": 112,
          "ucasTariffPointsMin": 112,
          "contextualInformation": "When we consider an application we take into account a wide range of information, including the context in which an applicant has gained their qualifications, work experience (paid or unpaid), extra-curricular activities and personal circumstances. A number of our applicants offer a combined portfolio or additional qualifications and these will also be taken into account. In some instances, we may make an alternative offer which will differ from the published grades.",
          "contextualInformationUrl": "https://www.keele.ac.uk/alternativeoffers/",
          "ucasTariffPointsDisplayMax": 112,
          "ucasTariffPointsDisplayMin": 112,
          "providerEntryRequirementsUrl": "https://www.keele.ac.uk/study/undergraduate/undergraduatecourses/businessmanagementandmarketing/#foundationyear"
        },
        "additionalEntryRequirements": [],
        "englishLanguageEntryRequirements": [],
        "minimumAcademicEntryRequirements": null,
        "subsequentYearsEntryRequirements": "The University considers transfers in to year 2, please provide details of the course and module content from your current/past Higher Education provider. When completing your UCAS application please include in your personal statement reasons for seeking a transfer and please provide a reference from this Institution.",
        "amsApplicationConfigurationOptions": {
          "useAscii": false,
          "hasNoVacancies": "False",
          "customQuestions": [],
          "vacancyStatuses": [
            {
              "status": null,
              "domicile": "eu",
              "hasVacancies": true,
              "flattenedVacancy": "eu"
            },
            {
              "status": null,
              "domicile": "wales",
              "hasVacancies": true,
              "flattenedVacancy": "wales"
            },
            {
              "status": null,
              "domicile": "eng",
              "hasVacancies": true,
              "flattenedVacancy": "eng"
            },
            {
              "status": null,
              "domicile": "int",
              "hasVacancies": true,
              "flattenedVacancy": "int"
            },
            {
              "status": null,
              "domicile": "scot",
              "hasVacancies": true,
              "flattenedVacancy": "scot"
            },
            {
              "status": null,
              "domicile": "ni",
              "hasVacancies": true,
              "flattenedVacancy": "ni"
            },
            {
              "status": null,
              "domicile": "roi",
              "hasVacancies": true,
              "flattenedVacancy": "roi"
            }
          ],
          "hasRestrictedVacancies": "False",
          "hasRestrictedEligibility": false,
          "restrictedEligibilityUrl": null,
          "restrictedEligibilityInfo": null,
          "useEnhancedCriminalConvictionCheck": false,
          "notAcceptingInternationalApplications": "False"
        },
        "englishLanguageEntryRequirementInformation": null
      },
      {
        "id": "d9277a7d-83ce-4643-9d81-3ad904e0bf06",
        "status": {
          "published": true,
          "availableForApplication": true,
          "applicationStatusSummary": "Available to Apply",
          "acceptingApplicationsMessage": null,
          "notAcceptingApplicationsMessage": null
        },
        "cycleId": null,
        "modules": "For a list of indicative modules please visit the course page on the Keele University website.",
        "deadline": {
          "id": "jan15",
          "caption": "14 January",
          "mappedCaption": null
        },
        "duration": {
          "quantity": 4,
          "durationType": {
            "id": "4",
            "caption": "Years",
            "mappedCaption": null
          }
        },
        "features": {
          "accelerated": false
        },
        "location": {
          "id": "62138dc4-9c1f-4549-a595-f0d6d6b3fec1",
          "url": null,
          "name": "Main Site",
          "ukprn": null,
          "address": {
            "line1": "Keele University",
            "line2": "",
            "line3": null,
            "line4": "Keele",
            "region": {
              "id": "35",
              "caption": "West Midlands",
              "mappedCaption": "West Midlands"
            },
            "country": {
              "id": "000",
              "caption": "United Kingdom",
              "mappedCaption": "England"
            },
            "latitude": 53.0032617458,
            "postcode": "ST5 5BG",
            "longitude": -2.2735806501
          },
          "isDefault": false,
          "geoLocation": {
            "latitude": 53.0032617458,
            "longitude": -2.2735806501
          },
          "tefCodeType": null,
          "locationCode": "-",
          "googleMapsUrl": "https://maps.googleapis.com/maps/api/staticmap?zoom=10&size=2048x600&scale=2&markers=size:tiny%7Ccolor:red%7C53.0032617458,-2.2735806501&key=AIzaSyDAC7vZWEFNPF6GFUZvXfO5PRDxdEC0Gc0&signature=kLlEIZe8nxSFMbHUg4u0Bi4odWc=",
          "googleMapsParams": "53.0032617458,-2.2735806501",
          "locationCategory": null,
          "geoLocationString": "53.0032617458,-2.2735806501"
        },
        "startDate": {
          "date": "09/2026",
          "nonSpecific": false
        },
        "studyMode": {
          "id": "22",
          "caption": "Sandwich with time abroad",
          "mappedCaption": "Full-time",
          "excludedSchemesForApplication": []
        },
        "applyCycle": "2026",
        "courseFees": [],
        "courseType": null,
        "entryPoints": [
          {
            "caption": "Year 1",
            "isDefault": true,
            "entryPointId": 1,
            "minOptionDurationYears": 0
          },
          {
            "caption": "Year 2",
            "isDefault": false,
            "entryPointId": 2,
            "minOptionDurationYears": 2
          }
        ],
        "durationRange": {
          "max": null,
          "min": null
        },
        "admissionTests": [],
        "subjectOptions": [],
        "useDefaultFees": false,
        "providerApplyUrl": null,
        "assessmentMethods": null,
        "entryRequirements": null,
        "internalReference": null,
        "providerCourseUrl": "https://www.keele.ac.uk/study/undergraduate/undergraduatecourses/marketingandbusinessmanagement/?utm_source=UCAS&utm_medium=profile&utm_campaign=UCASprofile",
        "professionalBodies": [],
        "qualificationLevel": {
          "id": "RQF_6",
          "caption": "RQF Level 6",
          "mappedCaption": null
        },
        "subjectToValidation": false,
        "outcomeQualification": {
          "id": "47130",
          "caption": "Bachelor of Arts (with Honours) - BA (Hons)",
          "mappedCaption": "Bachelor degrees (with or without Honours)"
        },
        "deferredEntryDisallowed": false,
        "additionalFeeInformation": "Our 2026 entry fees are detailed on our course pages, and a summary is available on our website: keele.ac.uk/study/undergraduate/tuitionfeesandfunding/undergraduatetuitionfees/",
        "academicEntryRequirements": {
          "noRequirements": false,
          "qualifications": [
            {
              "summary": {
                "offer": "BBC",
                "requirements": "BBC in three A levels"
              },
              "priority": 2,
              "notAccepted": false,
              "qualificationName": "A level"
            },
            {
              "summary": {
                "offer": "M",
                "requirements": "Merit in any T level"
              },
              "priority": 1230,
              "notAccepted": false,
              "qualificationName": "T Level"
            },
            {
              "summary": {
                "offer": "112 points",
                "requirements": ""
              },
              "priority": 1,
              "notAccepted": false,
              "qualificationName": "UCAS Tariff"
            },
            {
              "summary": {
                "offer": "D: 15 credits",
                "requirements": "112 UCAS points in any Access to HE Diploma including Distinction in at least 15 Level 3 credits"
              },
              "priority": 5,
              "notAccepted": false,
              "qualificationName": "Access to HE Diploma"
            },
            {
              "summary": {
                "offer": "English language C/4 or equivalent, see webpage",
                "requirements": ""
              },
              "priority": 1200,
              "notAccepted": false,
              "qualificationName": "GCSE/National 4/National 5"
            },
            {
              "summary": {
                "offer": "29 points",
                "requirements": "554 in three Higher Levels, OR 29 points"
              },
              "priority": 1141,
              "notAccepted": false,
              "qualificationName": "International Baccalaureate Diploma Programme"
            },
            {
              "summary": {
                "offer": "DMM",
                "requirements": "DMM in any BTEC Extended Diploma / National Extended Diploma"
              },
              "priority": 4,
              "notAccepted": false,
              "qualificationName": "Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)"
            }
          ],
          "furtherInformation": "Please see our website for our full range of entry requirements",
          "ucasTariffPointsMax": 112,
          "ucasTariffPointsMin": 112,
          "contextualInformation": "When we consider an application we take into account a wide range of information, including the context in which an applicant has gained their qualifications, work experience (paid or unpaid), extra-curricular activities and personal circumstances. A number of our applicants offer a combined portfolio or additional qualifications and these will also be taken into account. In some instances, we may make an alternative offer which will differ from the published grades.",
          "contextualInformationUrl": "https://www.keele.ac.uk/alternativeoffers/",
          "ucasTariffPointsDisplayMax": 112,
          "ucasTariffPointsDisplayMin": 112,
          "providerEntryRequirementsUrl": "https://www.keele.ac.uk/study/undergraduate/undergraduatecourses/businessmanagementandmarketing/#foundationyear"
        },
        "additionalEntryRequirements": [],
        "englishLanguageEntryRequirements": [],
        "minimumAcademicEntryRequirements": null,
        "subsequentYearsEntryRequirements": "The University considers transfers in to year 2, please provide details of the course and module content from your current/past Higher Education provider. When completing your UCAS application please include in your personal statement reasons for seeking a transfer and please provide a reference from this Institution.",
        "amsApplicationConfigurationOptions": {
          "useAscii": false,
          "hasNoVacancies": "False",
          "customQuestions": [],
          "vacancyStatuses": [
            {
              "status": null,
              "domicile": "eu",
              "hasVacancies": true,
              "flattenedVacancy": "eu"
            },
            {
              "status": null,
              "domicile": "wales",
              "hasVacancies": true,
              "flattenedVacancy": "wales"
            },
            {
              "status": null,
              "domicile": "eng",
              "hasVacancies": true,
              "flattenedVacancy": "eng"
            },
            {
              "status": null,
              "domicile": "int",
              "hasVacancies": true,
              "flattenedVacancy": "int"
            },
            {
              "status": null,
              "domicile": "scot",
              "hasVacancies": true,
              "flattenedVacancy": "scot"
            },
            {
              "status": null,
              "domicile": "ni",
              "hasVacancies": true,
              "flattenedVacancy": "ni"
            },
            {
              "status": null,
              "domicile": "roi",
              "hasVacancies": true,
              "flattenedVacancy": "roi"
            }
          ],
          "hasRestrictedVacancies": "False",
          "hasRestrictedEligibility": false,
          "restrictedEligibilityUrl": null,
          "restrictedEligibilityInfo": null,
          "useEnhancedCriminalConvictionCheck": false,
          "notAcceptingInternationalApplications": "False"
        },
        "englishLanguageEntryRequirementInformation": null
      },
      {
        "id": "a17a0ba3-eb8d-4f89-9c71-192ea11ff745",
        "status": {
          "published": true,
          "availableForApplication": true,
          "applicationStatusSummary": "Available to Apply",
          "acceptingApplicationsMessage": null,
          "notAcceptingApplicationsMessage": null
        },
        "cycleId": null,
        "modules": "For a list of indicative modules please visit the course page on the Keele University website.",
        "deadline": {
          "id": "jan15",
          "caption": "14 January",
          "mappedCaption": null
        },
        "duration": {
          "quantity": 4,
          "durationType": {
            "id": "4",
            "caption": "Years",
            "mappedCaption": null
          }
        },
        "features": {
          "accelerated": false
        },
        "location": {
          "id": "62138dc4-9c1f-4549-a595-f0d6d6b3fec1",
          "url": null,
          "name": "Main Site",
          "ukprn": null,
          "address": {
            "line1": "Keele University",
            "line2": "",
            "line3": null,
            "line4": "Keele",
            "region": {
              "id": "35",
              "caption": "West Midlands",
              "mappedCaption": "West Midlands"
            },
            "country": {
              "id": "000",
              "caption": "United Kingdom",
              "mappedCaption": "England"
            },
            "latitude": 53.0032617458,
            "postcode": "ST5 5BG",
            "longitude": -2.2735806501
          },
          "isDefault": false,
          "geoLocation": {
            "latitude": 53.0032617458,
            "longitude": -2.2735806501
          },
          "tefCodeType": null,
          "locationCode": "-",
          "googleMapsUrl": "https://maps.googleapis.com/maps/api/staticmap?zoom=10&size=2048x600&scale=2&markers=size:tiny%7Ccolor:red%7C53.0032617458,-2.2735806501&key=AIzaSyDAC7vZWEFNPF6GFUZvXfO5PRDxdEC0Gc0&signature=kLlEIZe8nxSFMbHUg4u0Bi4odWc=",
          "googleMapsParams": "53.0032617458,-2.2735806501",
          "locationCategory": null,
          "geoLocationString": "53.0032617458,-2.2735806501"
        },
        "startDate": {
          "date": "09/2026",
          "nonSpecific": false
        },
        "studyMode": {
          "id": "21",
          "caption": "Sandwich including industrial placement",
          "mappedCaption": "Full-time",
          "excludedSchemesForApplication": []
        },
        "applyCycle": "2026",
        "courseFees": [],
        "courseType": null,
        "entryPoints": [
          {
            "caption": "Year 1",
            "isDefault": true,
            "entryPointId": 1,
            "minOptionDurationYears": 0
          },
          {
            "caption": "Year 2",
            "isDefault": false,
            "entryPointId": 2,
            "minOptionDurationYears": 2
          }
        ],
        "durationRange": {
          "max": null,
          "min": null
        },
        "admissionTests": [],
        "subjectOptions": [],
        "useDefaultFees": false,
        "providerApplyUrl": null,
        "assessmentMethods": null,
        "entryRequirements": null,
        "internalReference": null,
        "providerCourseUrl": "https://www.keele.ac.uk/study/undergraduate/undergraduatecourses/marketingandbusinessmanagement/?utm_source=UCAS&utm_medium=profile&utm_campaign=UCASprofile",
        "professionalBodies": [],
        "qualificationLevel": {
          "id": "RQF_6",
          "caption": "RQF Level 6",
          "mappedCaption": null
        },
        "subjectToValidation": false,
        "outcomeQualification": {
          "id": "47130",
          "caption": "Bachelor of Arts (with Honours) - BA (Hons)",
          "mappedCaption": "Bachelor degrees (with or without Honours)"
        },
        "deferredEntryDisallowed": false,
        "additionalFeeInformation": "Our 2026 entry fees are detailed on our course pages, and a summary is available on our website: keele.ac.uk/study/undergraduate/tuitionfeesandfunding/undergraduatetuitionfees/",
        "academicEntryRequirements": {
          "noRequirements": false,
          "qualifications": [
            {
              "summary": {
                "offer": "BBC",
                "requirements": "BBC in three A levels"
              },
              "priority": 2,
              "notAccepted": false,
              "qualificationName": "A level"
            },
            {
              "summary": {
                "offer": "M",
                "requirements": "Merit in any T level"
              },
              "priority": 1230,
              "notAccepted": false,
              "qualificationName": "T Level"
            },
            {
              "summary": {
                "offer": "112 points",
                "requirements": ""
              },
              "priority": 1,
              "notAccepted": false,
              "qualificationName": "UCAS Tariff"
            },
            {
              "summary": {
                "offer": "D: 15 credits",
                "requirements": "112 UCAS points in any Access to HE Diploma including Distinction in at least 15 Level 3 credits"
              },
              "priority": 5,
              "notAccepted": false,
              "qualificationName": "Access to HE Diploma"
            },
            {
              "summary": {
                "offer": "English language C/4 or equivalent, see webpage",
                "requirements": ""
              },
              "priority": 1200,
              "notAccepted": false,
              "qualificationName": "GCSE/National 4/National 5"
            },
            {
              "summary": {
                "offer": "29 points",
                "requirements": "554 in three Higher Levels, OR 29 points"
              },
              "priority": 1141,
              "notAccepted": false,
              "qualificationName": "International Baccalaureate Diploma Programme"
            },
            {
              "summary": {
                "offer": "DMM",
                "requirements": "DMM in any BTEC Extended Diploma / National Extended Diploma"
              },
              "priority": 4,
              "notAccepted": false,
              "qualificationName": "Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)"
            }
          ],
          "furtherInformation": "Please see our website for our full range of entry requirements",
          "ucasTariffPointsMax": 112,
          "ucasTariffPointsMin": 112,
          "contextualInformation": "When we consider an application we take into account a wide range of information, including the context in which an applicant has gained their qualifications, work experience (paid or unpaid), extra-curricular activities and personal circumstances. A number of our applicants offer a combined portfolio or additional qualifications and these will also be taken into account. In some instances, we may make an alternative offer which will differ from the published grades.",
          "contextualInformationUrl": "https://www.keele.ac.uk/alternativeoffers/",
          "ucasTariffPointsDisplayMax": 112,
          "ucasTariffPointsDisplayMin": 112,
          "providerEntryRequirementsUrl": "https://www.keele.ac.uk/study/undergraduate/undergraduatecourses/businessmanagementandmarketing/#foundationyear"
        },
        "additionalEntryRequirements": [],
        "englishLanguageEntryRequirements": [],
        "minimumAcademicEntryRequirements": null,
        "subsequentYearsEntryRequirements": "The University considers transfers in to year 2, please provide details of the course and module content from your current/past Higher Education provider. When completing your UCAS application please include in your personal statement reasons for seeking a transfer and please provide a reference from this Institution.",
        "amsApplicationConfigurationOptions": {
          "useAscii": false,
          "hasNoVacancies": "False",
          "customQuestions": [],
          "vacancyStatuses": [
            {
              "status": null,
              "domicile": "eu",
              "hasVacancies": true,
              "flattenedVacancy": "eu"
            },
            {
              "status": null,
              "domicile": "wales",
              "hasVacancies": true,
              "flattenedVacancy": "wales"
            },
            {
              "status": null,
              "domicile": "eng",
              "hasVacancies": true,
              "flattenedVacancy": "eng"
            },
            {
              "status": null,
              "domicile": "int",
              "hasVacancies": true,
              "flattenedVacancy": "int"
            },
            {
              "status": null,
              "domicile": "scot",
              "hasVacancies": true,
              "flattenedVacancy": "scot"
            },
            {
              "status": null,
              "domicile": "ni",
              "hasVacancies": true,
              "flattenedVacancy": "ni"
            },
            {
              "status": null,
              "domicile": "roi",
              "hasVacancies": true,
              "flattenedVacancy": "roi"
            }
          ],
          "hasRestrictedVacancies": "False",
          "hasRestrictedEligibility": false,
          "restrictedEligibilityUrl": null,
          "restrictedEligibilityInfo": null,
          "useEnhancedCriminalConvictionCheck": false,
          "notAcceptingInternationalApplications": "False"
        },
        "englishLanguageEntryRequirementInformation": null
      }
    ],
    "suggest": "Business Management and Marketing. Keele University. Marketing. Brand management. Market research. Consumer studies. Management development. Business administration. Management. Strategic management. Management services. Business consultancy. Risk management. Business and management",
    "summary": "Emerge as one of tomorrow’s talented marketeers or as a future business leader with our Business Management and Marketing BA. You’ll develop vital business knowledge and key marketing techniques, complemented by real world experiences and opportunities to advance your personal and professional potential.  \n\n**Why choose this course?**\n- Gain a competitive edge with our Professional and Academic Development Programme\n\n\n- Option to undertake a work placement or entrepreneurship year\n\n\n- Study abroad opportunities\n\n\n- Study alongside innovative companies based in Keele Business School\n\n\n- Application-driven teaching and learning to support the development of practical, creative and analytical skills to shape the next generation of marketing leaders\n\n\nInterested in a programme that covers both business management and marketing in depth? Discover our Business Management and Marketing BA, designed to enhance your subject knowledge and experience through a scaffolded curriculum that provides you with a portfolio of expertise to support you in your career progression.  \n\nYou will gain a comprehensive understanding of the different aspects of business such as business operations, human resource management, leadership and strategy. What role does marketing play in the success of a business? You’ll explore topics such as consumer behaviour, digital marketing strategies, and brand management, while building your confidence in creating effective marketing campaigns and analysing market trends. \n\nPractical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world. \n\nOur built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.\n\n**About Keele**\n\nKeele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.\n\nWe excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.\n\nOur beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.",
    "atasFlag": false,
    "contacts": [
      {
        "id": "e6172f1e-b929-42b1-86da-3853e6fada1d",
        "fax": null,
        "email": "enquiries@keele.ac.uk",
        "phone": null,
        "title": "Enquiries",
        "isDefault": true,
        "hasCourses": false,
        "isClearing": false,
        "clearingUrl": null,
        "enquiryLink": {
          "url": null,
          "caption": null
        },
        "availability": null,
        "coursesCount": 0,
        "isAdmissions": true,
        "socialMediaPresences": []
      },
      {
        "id": "7ba35350-108e-43b4-8e27-3f038509948e",
        "fax": null,
        "email": "clearing@keele.ac.uk",
        "phone": "01782 491120",
        "title": "Admissions",
        "isDefault": false,
        "hasCourses": false,
        "isClearing": true,
        "clearingUrl": "https://www.keele.ac.uk/clearing/",
        "enquiryLink": {
          "url": "https://scims.keele.ac.uk/urd/sits.urd/run/SIW_YCLR.start_url?AA426BCEBF8711EA6QHVY_wx5ysYocZkpdc0LvvBB32Td-aP1WVNVBibuaywPlH8x5hS1qRJqjlRmtH6x57cGeCmW5CKBK33oSq7vVTnNgCpmZpjV15CQFdxoDoFzsmgn_umPebW_155gJm8bqGpZddZsmYR3kuGpb_sFItT0dzqaXfGRSCaO5frfx-4loZjy_ybWL9p6pH66hldm83AcE8v_bOew30Ich6d_Bv7Y8b_AQsE8X52nEfle7o36Do4b7-qD1TAU36pbU7fbXZ54_zA6Sv5tAzfwUxF8A",
          "caption": "Have your results? If so, enquire now."
        },
        "availability": "From 5 July: 10.00 am - 2.00 pm (weekdays only)\nThursday 14 August: 8.00 am - 8.00 pm\nFriday 15 August: 8.30 am - 6.00 pm\nSaturday 16 August: 10.00 am - 3.00 pm\nSunday 17 August:  10.00 am - 1.00 pm\nFrom Monday 18 August: 9.00 am - 5.00 pm ( weekdays only)",
        "coursesCount": 0,
        "isAdmissions": false,
        "socialMediaPresences": [
          {
            "id": "fb",
            "url": "https://www.facebook.com/KeeleUniversity",
            "caption": "Facebook"
          },
          {
            "id": "tw",
            "url": "https://twitter.com/KeeleUniversity",
            "caption": "Twitter"
          },
          {
            "id": "ig",
            "url": "https://instagram.com/keeleuniversity/",
            "caption": "Instagram"
          },
          {
            "id": "li",
            "url": "https://www.linkedin.com/school/keele-university/",
            "caption": "LinkedIn"
          },
          {
            "id": "yt",
            "url": "https://www.youtube.com/user/KeeleUniversity",
            "caption": "Youtube"
          }
        ]
      }
    ],
    "keywords": null,
    "provider": {
      "id": "5e07e833-7099-0cde-fea9-55afd4644bb2",
      "name": "Keele University",
      "ukprn": 10007767,
      "address": {
        "line1": "",
        "line2": "",
        "line3": "",
        "line4": "Keele",
        "region": {
          "id": "35",
          "caption": "West Midlands",
          "mappedCaption": "West Midlands"
        },
        "country": {
          "id": "101",
          "caption": "England",
          "mappedCaption": "England"
        },
        "latitude": 53.0032617458,
        "postcode": "ST5 5BG",
        "longitude": -2.2735806501
      },
      "aliases": [],
      "logoUrl": "https://d1l6hqpjksdq9d.cloudfront.net/Prod/5e07e833-7099-0cde-fea9-55afd4644bb2",
      "aliasName": "Keele University",
      "websiteUrl": "www.keele.ac.uk",
      "liveProvider": true,
      "providerCode": null,
      "providerSort": "Keele University",
      "providerUrls": [],
      "imageLocation": "gold gold silver-01.png",
      "institutionCode": "K12",
      "providerShortName": "Keele University",
      "cukasInstitutionCode": null,
      "requireAsciiDocuments": false,
      "providerAbbreviatedName": "KEELE",
      "aliasNameWithoutApostrophe": "Keele University"
    },
    "subjects": [
      {
        "id": "386",
        "caption": "Marketing",
        "mappedCaption": null
      },
      {
        "id": "2501",
        "caption": "Brand management",
        "mappedCaption": null
      },
      {
        "id": "390",
        "caption": "Market research",
        "mappedCaption": null
      },
      {
        "id": "387",
        "caption": "Consumer studies",
        "mappedCaption": null
      },
      {
        "id": "380",
        "caption": "Management development",
        "mappedCaption": null
      },
      {
        "id": "424",
        "caption": "Business administration",
        "mappedCaption": null
      },
      {
        "id": "419",
        "caption": "Management",
        "mappedCaption": null
      },
      {
        "id": "2500",
        "caption": "Strategic management",
        "mappedCaption": null
      },
      {
        "id": "444",
        "caption": "Management services",
        "mappedCaption": null
      },
      {
        "id": "2516",
        "caption": "Business consultancy",
        "mappedCaption": null
      },
      {
        "id": "450",
        "caption": "Risk management",
        "mappedCaption": null
      },
      {
        "id": "350",
        "caption": "Business and management",
        "mappedCaption": null
      }
    ],
    "auditions": [],
    "studyType": null,
    "department": {
      "id": "ba0bc93f-4f42-4936-a9ad-58270d90da17",
      "name": "Keele Business School"
    },
    "hecosCodes": [
      {
        "hecosCode": {
          "code": "100075",
          "caption": "marketing",
          "refDataId": "10028"
        },
        "percentageOfCourse": 50
      },
      {
        "hecosCode": {
          "code": "100089",
          "caption": "management studies",
          "refDataId": "10038"
        },
        "percentageOfCourse": 50
      }
    ],
    "jacs3Codes": [
      {
        "isMajor": false,
        "jacs3Code": {
          "id": "N200",
          "caption": "Management studies",
          "mappedCaption": null
        }
      },
      {
        "isMajor": false,
        "jacs3Code": {
          "id": "N500",
          "caption": "Marketing",
          "mappedCaption": null
        }
      }
    ],
    "publishEnd": "9999-12-31T23:59:59.9999999",
    "shortTitle": null,
    "specialism": {
      "primary": [],
      "secondary": [],
      "specialismStudyTypes": []
    },
    "visibleEnd": "2027-08-01T08:00:00",
    "compositeId": "87e7c3f0-34e8-25df-aab9-5deaeb5e77d4-2026",
    "courseTitle": "Business Management and Marketing",
    "facultyCode": null,
    "routingData": {
      "scheme": {
        "id": "ucas",
        "caption": "UCAS Undergraduate",
        "mappedCaption": null
      },
      "destination": {
        "id": "ug",
        "caption": "Undergraduate",
        "mappedCaption": null
      }
    },
    "availableEnd": "9999-12-31T23:59:59.9999999",
    "englishTitle": "",
    "publishStart": "2025-04-29T00:00:00Z",
    "visibleStart": "2025-04-29T08:00:00",
    "taughtInWelsh": false,
    "ucasApplyData": null,
    "academicYearId": "2026",
    "availableStart": "0001-01-01T00:00:00",
    "awardingBodies": [],
    "applicationCode": "NN25",
    "courseTitleSort": "Business Management and Marketing",
    "abbreviatedTitle": null,
    "balanceIndicator": {
      "id": "B",
      "caption": "Balanced",
      "mappedCaption": null
    },
    "copyFormRequired": false,
    "internalReference": null,
    "currentlyInClearing": false,
    "ucasTeacherTraining": false,
    "degreeApprenticeship": false,
    "qualifiedTeacherStatus": null,
    "sponsorshipInformation": null,
    "internationalInformation": null,
    "courseTitleWithoutApostrophe": "Business Management and Marketing",
    "additionalAuditionInformation": null,
    "higherTechnicalQualifications": false
  },
  "version": 160,
  "academicYearsInformation": {
    "2025": 3,
    "2026": 3
  }
}

Normalized Data

{
  "scrapedAt": "2026-03-27T11:19:41.003Z",
  "scrapedPte": null,
  "scrapedUrl": "https://www.keele.ac.uk/study/undergraduate/undergraduatecourses/marketingandbusinessmanagement/?utm_source=UCAS&utm_medium=profile&utm_campaign=UCASprofile",
  "scrapedToefl": null,
  "scrapedAiUsed": false,
  "scrapedFeeRaw": "Fees and funding Fees and funding Tuition fees for 2027/28 2026/27 academic year The tuition fee for UK Home students starting in 2027/282026/27 is set by the UK Government and, subject to Parliamentary approval, will be £10,050£9,790. International: Band 1, £18,200 for the 2026/27 academic year International fees for 2027/28 entry have not yet been confirmed. We review all tuition fees annually and will update this page once they are finalised. In subsequent years of your course, UK Home fees may change in line with government policy or legislative requirements. For continuing international students, fees will increase each year in line with RPI, capped at a maximum of 5% per year. For details of our international fee bands visit our Undergraduate tuition fees page. Financial support Going to university can be daunting as well as exciting. It's important to understand the costs and financial support available. Our Student Financial Support team offers confidential advice and guidance ",
  "feesConfidence": 1,
  "normalizedFees": {
    "home": 10050,
    "currency": "GBP",
    "international": 18200
  },
  "scrapedAiError": null,
  "scrapedDuolingo": null,
  "scrapedTemplate": null,
  "scrapedCambridge": null,
  "scrapedIeltsBand": null,
  "scrapedLangSource": "course_page",
  "languageConfidence": 0,
  "normalizedLanguage": {
    "pte": null,
    "ielts": null,
    "toefl": null,
    "duolingo": null,
    "cambridge": null
  },
  "scrapedLanguageRaw": "You will also need: an English language qualification (see below)\nWelsh Baccalaureate / Bagloriaeth Cymru\nThe Advanced Skills Baccalaureate Wales is equivalent to one full A Level at the same grade and can be included alongside 2 other A Levels in a standard A Level offer for this course (see A Level). All subject specific requirements will still need to be met.\nZimbabwe - ZIMSEC A level\nBBC in three ZIMSEC A Level subjects.\nYou will also need: an English language qualification (see below).\nEnglish language requirements\nAll our courses require an English language qualification or test. Most students meet this through a 4 or C in GCSE English. Please visit our English Language pages for details, including test information for international students. For students who require a test, this course requires a result from Group A.\nAlternative and contextual offers\nWe're committed to ensuring equality of opportunity for applicants with the potential and motivation to succeed, regardless of background. We offer alternative offer schemes with clear eligibility criteria, including contextual offers, offers for those studying in the Keele region, and recognition of a range of additional qualifications.\nThe entry grades outlined indicate the typical offer, along with any subject specific requirements. This is for general information only. Keele University reserves the right to vary conditions based upon a candidate's application. For international students, find out how we work with appro",
  "scrapedIeltsOverall": null,
  "scrapedLangSourceUrl": null,
  "scrapedTuitionFeeHome": 10050,
  "scrapedTuitionFeeIntl": 18200,
  "scrapedEntryRequirements": "Entry requirements Typical offer Please ensure you read the full entry requirements by selecting your qualifications from the menu below. This will include any subject specific, GCSE/Level 2 Maths, and/or English language requirements. A Level: BBC BTEC: DMM T Level: Merit The information in this Foundation Year section is for UK/Home applicants. Where an international Foundation Year is available, please see the 'Information for international students' tab.The information within this section is for students wishing to start their studies in September. If you would like to start this course in January, please visit our January pages for further details. Course content Our Foundation Year allows you to develop your critical thinking, academic reading, writing, and communication study skills along with subject-specific knowledge and skills which will be invaluable in your academic studies and beyond. Upon meeting the progression criteria and successfully completing our Foundation Year, y"
}
← Back to Courses