Digital Marketing and Musical Theatre

Basic Information

Course ID
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Provider
Liverpool Hope University
Type
undergraduate
Academic Year
2026
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ucas
Created
2/23/2026, 9:07:31 AM
Updated
3/27/2026, 11:22:22 AM

Other Options for this Course

No other options

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    "suggest": "Digital Marketing and Musical Theatre. Liverpool Hope University. Advertising. Brand management. Buying. Consumer protection. Consumer studies. Customer relations. Ethics. Market research. Marketing. Media management. Musical theatre. Critical thinking. Production. Singing. Music performance. Choreography. Movement studies. Creative studies. Music composition. American law. Augmented reality. Audio-visual studies. American business studies. Business administration. Business and management. Business communication. Business computing. Business consultancy. Business economics. Business information technology. Business innovation. Business studies. Communication skills. Communication studies. Creative writing. Digital Media. International business studies. Management information systems. Management services. Media studies. Merchandising. Public relations. Strategic management. Supply chain management",
    "summary": "**Digital Marketing**\nDigital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business\nsuccess, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. \n\nThe ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. \n\nDigital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.\n\n**Musical Theatre**\nThe growth in importance and popularity of Musical Theatre in the last few years is staggering – being of significant importance to the economies of most of the UKs major cities. This trend of increasing revenue, performances and size of audiences continues to grow year-on-year and has significant impact on a regional, national and global level.\nThis new programme will allow the study of Musical Theatre from a performative, compositional as well as directorial/production vantage points.\nOn this course you will study the creative, conceptual interactions that exist between words, music and movement, underpinning the threefold performative relationships between music, dance and acting that communicate and express the art form.\nThis course will allow you to develop your:\n• performative skills across dance, singing and acting\n• ability to analyse past works of Musical Theatre\n• capacity to compose an original piece of Musical Theatre\n• techniques of direction and producing works of Musical Theatre\n• knowledge of the business management of Musical Theatre.",
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