Digital Marketing with Events Management
Basic Information
- Course ID
60a15c27-5043-436a-ad2c-36315e6f951b- Option ID
46098bb6-eec0-492f-ab9f-916568dea846- Provider
- Abertay University
- Type
- undergraduate
- Academic Year
- 2026
- Source
- ucas
- Created
- 2/23/2026, 9:07:31 AM
- Updated
- 3/27/2026, 11:22:23 AM
Other Options for this Course
No other options
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"suggest": "Digital Marketing with Events Management. Abertay University. Marketing. Business studies. Public relations. Economics. Events management",
"summary": "**Please note; This course is advanced entry to Year 2 only (depending on your qualifications). This means we cannot accept applications for Year 1. Please check the Entry Requirements tab for eligibility. Year 1 entry is available via our new Marketing course; N520**\n\n**Get prepared for a great career in marketing and event management on this accredited Digital Marketing degree with outstanding industry links. You’ll learn about social media marketing, brand management, market research and how to organise marketing events.** \n\nThe events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities.\n\nDigital Marketing and Events Management fit together perfectly. You'll develop marketing strategies - including digital and social media - alongside event management, promotion and budgeting. **This strong mix of digital marketing and event management skills** is designed to make you highly appealing to future employers. \n\n**Outstanding work placements & study abroad options**\n\n**Focussed squarely on employability**, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas. \n\nIndustry experience is key: you'll discover how businesses operate through work placements, expert guest speakers, projects tackling real-life business problems, campaign pitches and offsite visits. **Successfully completing the course takes you partway towards a professional CIM qualification.**\n\nWe'll teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively through successful events.\n\nOur students graduate work-ready, with a passion for innovation, teamwork and creative thinking. \n\n**A flexible degree**\n\nYou can tailor your studies to suit your interests and career plans.\n\nThis flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.\n\n**Top 3 in Scotland for overall student satisfaction**\n\nOur Business Management courses ranked **top 3 in Scotland for overall student satisfaction** (NSS 2023). Plus, Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it: \n\n\n- **Scotland's Top Modern University - Student Satisfaction** (National Student Survey 2023).\n\n\n- **UK University of the Year 2021 - Teaching Quality** (The Times/Sunday Times Good University Guide). \n\n\n- **UK Top 10 - Student Satisfaction & Teaching** (Guardian Good University Guide 2021). \n",
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