Economics and Marketing

Basic Information

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undergraduate
Academic Year
2026
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ucas
Created
2/23/2026, 12:11:10 PM
Updated
3/27/2026, 11:36:40 AM

Other Options for this Course

No other options

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      "min_component": 5.5
    },
    "toefl": null,
    "duolingo": null,
    "cambridge": null
  },
  "scrapedLanguageRaw": "English language requirements\nIf English is not your first language you must have one of the following qualifications as evidence of your English language skills:\nIELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill.\nPearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill.\nTOEFL exams taken before 21 January 2026: 80 overall with 18 in reading, 17 in writing, 17 in listening, 20 in speaking.\nTOEFL exams taken from 21 January 2026: 4 overall with no less than 4 in any band.\nSee our information on English language requirements for more details on the language tests we accept and options to waive these requirements.\nPre-sessional English language courses\nIf you need to improve your English language skills before you enter this course, University of Stirling International Study Centre offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.\nFind out more about our pre-sessional English language courses\nYou can study Marketing as a four-year single honour degree or take it in combination with one of the complementary subjects to achieve a combined honours degree. In your first year, you’ll learn about the general principles of industry, management and marketing – foundations you’ll build on later in the degree. In your final year, you’ll be prepared to undertake a Marketing and Retail Consultancy project, designed to engage you with front-line b",
  "scrapedIeltsOverall": 6,
  "scrapedLangSourceUrl": null,
  "scrapedTuitionFeeHome": null,
  "scrapedTuitionFeeIntl": null,
  "scrapedEntryRequirements": "Overview Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success. The University of Stirling’s Marketing course is ranked within the top 10 in the UK for Marketing and Public Relations (Guardian University Guide 2024). This is thanks to our research-led teaching and close ties with the industry. We understand the need to prepare you for the rapidly shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication. You’ll also have the freedom to tak"
}
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