Promotional Media: PR, Advertising and Branding (with Integrated Foundation Year)
Basic Information
- Course ID
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04cebe73-6ec7-4e12-a20f-98f63781ca13- Provider
- Goldsmiths, University of London
- Type
- undergraduate
- Academic Year
- 2026
- Source
- ucas
- Created
- 2/25/2026, 8:20:33 AM
- Updated
- 3/28/2026, 9:23:55 AM
Other Options for this Course
No other options
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"modules": "Year 0 (Foundation Year)\nYou will study the following modules:\nMedia Theory\nPhotography\t\nTV & Video\t\nRadio\nWriting for the Media\n\nYear 1 \nYou will produce a written portfolio, design your own website and become versed in promotional media and marketing theory. \n\nCompulsory modules\nYou'll complete the following compulsory modules:\nIntroduction to Promotional Media: Histories, Contexts, Theories\nIntroduction to Marketing\nWriting For The Media\t\nMedia Arts\t\nCulture and Cultural Studies\t\nWeb Design\n\nYear 2\nYou’ll work to live promotional briefs, and develop visual storytelling through moving images and photography.\n\nCompulsory modules\nYou'll complete the following compulsory modules:\nThe Promotional Industries: Convergence and The Digital\t\nVisual Storytelling\t\nUnderstanding Advertising\t\nCreative Collaborations\t\n\nOption modules\nYou'll also complete 2 option modules from a list provided annually by the department. Option modules may include the following:\nThe Goldsmiths Elective\t\nThe Goldsmiths Project\t\nFuture of Media Work\t\nTelevision and After\t\nMedia, Memory and Conflict\t\nThe Neoliberal Self and Society\t\nMoving Image Spectatorship\t\nPsychology, Subjectivity and Power\t\nMedia, Modernity and Social Thought\t\nJournalism and Society\n\nYear 3\nIn your final year, you’ll undertake work experience and develop your own promotional campaign.\n\nCompulsory modules\nYou'll complete the following compulsory modules:\nVisualising and Analysing Data\t\nWork Placement\t\nFinal Project\t\n\nOption modules\nYou'll also complete 2-4 option modules from a list provided annually by the department. Option modules may include the following:\nStructure of Contemporary Political Communications\t\nRace, Empire and Nation\t\nMusic as Communication and Creative Practice\t\nContemporary Feminist Media Cultures\t\nDigital Audiovisual Media: New Aesthetics and Practices\t\nTheorising Celebrity\t\nPolitical Economy of the Media\t\nEmbodiment and Experience\t\nPromotional Culture\t\nPolitics of the Audiovisual\t\nSocial Media in Everyday Life: A global perspective\t\nMediating Violence: Feminist, Queer, Decolonial Perspectives\t\nVirtual and immersive media experience\t\nRace and Technology\t\nPhoto-journalism\t\nArts and Fashion Journalism\t\nTutored Personal Research\n\nPlease note that due to staff research commitments not all of these modules may be available every year.",
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"assessmentMethods": "The pass mark for this Foundation Year is 50%. However, students must achieve 60% in all sections of the programme to proceed onto the BA Promotional Media, PR, Advertising and Branding. Students achieving between 50%-60% will be awarded the Goldsmiths Foundation Certificate in Media and Communications. \n\nYou’ll be assessed by a variety of methods, depending on your module choices. These may include coursework assignments such as extended essays, reports, presentations, practice-based projects or essays/logs, group projects and reflective essays, as well as seen and unseen written examinations.",
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