Marketing Psychology
Basic Information
- Course ID
dbb6284a-4f1f-42e1-b600-1fa2dbbed863- Option ID
e6dac294-aad8-400e-ac7d-ba14ee1a8dfd- Provider
- Regent's University London
- Type
- postgraduate
- Academic Year
- 2026
- Source
- ucas
- Created
- 2/25/2026, 6:34:39 PM
- Updated
- 3/28/2026, 10:17:25 AM
Other Options for this Course
No other options
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"assessmentMethods": "Your knowledge and skills will be assessed via a range of task-based projects, reports, field research, marketing plans, presentations and live and simulated briefs – as well as essays, case study analysis, data collection and more – ensuring your learning is always:\n\nInclusive – fostering a student-focused approach\nEngaging – encouraging interaction and participation\nAuthentic – based on real business challenges",
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"suggest": "Marketing Psychology. Regent's University London. Marketing. Business studies. Human resource management. Occupational psychology. Organisational behaviour",
"summary": "Developed by a team of chartered marketers and psychologists, this course blends theory with modern marketing practices – touching on new disciplines such as digital anthropology, behavioural economics and neuromarketing. You'll gain the skills and confidence to stand out from the crowd as a future brand manager, strategist or market researcher. \n\nWhat to expect\nThe key to being a great marketer is understanding how (and why) people think and act the way they do. Before diving into marketing strategy, you’ll examine how external and internal psychological factors can impact consumers' emotion, experience and action – touching on key theories in anthropology and sociology.\n\nExploring case studies from all around the world, you’ll discover how culture and upbringing can be leading influences on behaviour and decision-making. Using a range of psychological techniques, you’ll learn how to identify these influences and implement tailored strategies to reflect the unique wants and needs of these consumers.\n\nYou’ll also look at the concept of ‘brand’ and what this means to different audiences –investigating approaches like storytelling, customer relationship management (CRM) and affinity marketing to build mutual relationships and instill aspiration, trust and loyalty. To bring this to life, students have been joined by guest speakers, including:\n\nJessica Coleman – Omnichannel Product Owner, Sweaty Betty\nSimon Norris – Brand AI Expert, Norris & Partners\nDavid Gureen – Author and creator of The Knowledge Cafe Concept\nMichelle Koller – Marketing Research Consultant\nWith a scientific lab on campus, you’ll work on real neuromarketing experiments with your classmates, studying how people’s brains respond to brand-related messages by monitoring brainwave activity, eye tracking and more. You’ll build research reports, test theories, analyse data and create innovative new marketing solutions – developing your creative and critical thinking.\n\nIn your final term, you’ll undertake a one-month marketing placement, solving challenges in a professional organisation, followed by a traditional dissertation. Recent topics involve:\n\nBuilding brand trust\nEmotional marketing and charity appeals\nAI and immersive experiences\nStorytelling and User Generated Content\nIndividualism vs. collectivism\n\nDual accreditation\nThis course is accredited by the Chartered Management Institute (CMI) – allowing you to register for an additional professional qualification. Registering with the CMI gives you access to a range of opportunities, detailed below, and means (if successful) you’ll gain a Level 7 Diploma in Strategic Management and Leadership Practice.\n\nThis can fast-track your professional development – helping you to quickly become a Chartered Manager (CMgr).\n\nMentorship from a member of the CMI\nActivities accredited for Continuing Professional Development\nA variety of CMI events with networking opportunities\nConsultations with specialist advisers to develop your career\nA vast library of the latest research and thinking\nPlease note, this is an opt-in arrangement and isn't automatic. You’ll be invited to a seminar in your first few weeks, that provides more information and enables you to register, if you wish..",
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