Strategic Marketing and Consulting
Basic Information
- Course ID
04857c84-b34f-703a-780b-9c58ce3f2097- Option ID
3a8a0c5c-a23e-4713-a333-4a07ed346ff9- Provider
- University of Birmingham
- Type
- postgraduate
- Academic Year
- 2026
- Source
- ucas
- Created
- 2/25/2026, 8:47:19 PM
- Updated
- 3/28/2026, 10:29:30 AM
Other Options for this Course
No other options
Listing Data (Raw)
{
"id": "3a8a0c5c-a23e-4713-a333-4a07ed346ff9",
"duration": {
"quantity": 1,
"durationType": {
"id": "4",
"caption": "Years",
"mappedCaption": null
}
},
"features": {
"accelerated": false
},
"location": {
"id": "f3ce651c-d1df-0ce0-0b03-923a1c591db4",
"url": null,
"name": "Edgbaston Campus",
"ukprn": null,
"address": {
"line1": "Edgbaston",
"line2": "",
"line3": "",
"line4": "Birmingham",
"region": {
"id": "35",
"caption": "West Midlands",
"mappedCaption": "West Midlands"
},
"country": {
"id": "101",
"caption": "England",
"mappedCaption": "England"
},
"latitude": 52.4490778287,
"postcode": "B15 2TU",
"longitude": -1.9279026382
},
"isDefault": false,
"geoLocation": {
"latitude": 52.4490778287,
"longitude": -1.9279026382
},
"tefCodeType": null,
"locationCode": "E",
"googleMapsUrl": null,
"googleMapsParams": null,
"locationCategory": null,
"geoLocationString": "52.4490778287,-1.9279026382"
},
"startDate": {
"date": "09/2026",
"nonSpecific": false
},
"studyMode": {
"id": "3",
"caption": "Full-time",
"mappedCaption": "Full-time",
"excludedSchemesForApplication": []
},
"durationRange": null,
"outcomeQualification": {
"caption": "MSc"
},
"academicEntryRequirements": null
}
Detail API Response (Raw)
{
"course": {
"id": "04857c84-b34f-703a-780b-9c58ce3f2097",
"cpdFlag": false,
"options": [
{
"id": "3a8a0c5c-a23e-4713-a333-4a07ed346ff9",
"status": {
"published": true,
"availableForApplication": true,
"applicationStatusSummary": "Please speak to the provider to make an application",
"acceptingApplicationsMessage": null,
"notAcceptingApplicationsMessage": null
},
"cycleId": null,
"modules": "",
"deadline": null,
"duration": {
"quantity": 1,
"durationType": {
"id": "4",
"caption": "Years",
"mappedCaption": null
}
},
"features": {
"accelerated": false
},
"location": {
"id": "f3ce651c-d1df-0ce0-0b03-923a1c591db4",
"url": null,
"name": "Edgbaston Campus",
"ukprn": null,
"address": {
"line1": "Edgbaston",
"line2": "",
"line3": "",
"line4": "Birmingham",
"region": {
"id": "35",
"caption": "West Midlands",
"mappedCaption": "West Midlands"
},
"country": {
"id": "101",
"caption": "England",
"mappedCaption": "England"
},
"latitude": 52.4490778287,
"postcode": "B15 2TU",
"longitude": -1.9279026382
},
"isDefault": false,
"geoLocation": {
"latitude": 52.4490778287,
"longitude": -1.9279026382
},
"tefCodeType": null,
"locationCode": "E",
"googleMapsUrl": "https://maps.googleapis.com/maps/api/staticmap?zoom=10&size=2048x600&scale=2&markers=size:tiny%7Ccolor:red%7C52.4490778287,-1.9279026382&key=AIzaSyDAC7vZWEFNPF6GFUZvXfO5PRDxdEC0Gc0&signature=oZCQZ1h46TtrrMB5kJAa24uOcI4=",
"googleMapsParams": "52.4490778287,-1.9279026382",
"locationCategory": null,
"geoLocationString": "52.4490778287,-1.9279026382"
},
"startDate": {
"date": "09/2026",
"nonSpecific": false
},
"studyMode": {
"id": "3",
"caption": "Full-time",
"mappedCaption": "Full-time",
"excludedSchemesForApplication": []
},
"applyCycle": "2026",
"courseFees": [],
"courseType": null,
"entryPoints": [],
"durationRange": {
"max": null,
"min": null
},
"admissionTests": [],
"subjectOptions": [],
"useDefaultFees": false,
"providerApplyUrl": null,
"assessmentMethods": "",
"entryRequirements": "2:1 Honours degree or postgraduate diploma from a UK university (or overseas equivalent) in Marketing or a related discipline or a degree with at least two marketing modules (2:1 or equivalent). If the Honours degree is not in Marketing or the required modules above have not been obtained, a minimum of at least two years full-time relevant work experience may also be considered.\n\nInternational Students\nIELTS 6.5 with no less that 6.0 in any band\nTOEFL: 88 overall with no less than 21 in Reading, 20 Listening, 22 Speaking and 21 in Writing",
"internalReference": null,
"providerCourseUrl": "https://www.birmingham.ac.uk/postgraduate/courses/taught/business/strategic-marketing-consulting.aspx",
"professionalBodies": [
{
"id": "1237",
"caption": "Chartered Institute of Marketing",
"mappedCaption": null
}
],
"qualificationLevel": {
"id": "RQF_7",
"caption": "RQF Level 7",
"mappedCaption": null
},
"subjectToValidation": false,
"outcomeQualification": {
"id": "158",
"caption": "MSc",
"mappedCaption": "Masters degrees"
},
"deferredEntryDisallowed": false,
"additionalFeeInformation": "For more detailed information on available funding and fees for postgraduate courses please visit: https://www.birmingham.ac.uk/study/postgraduate/taught/fees-funding",
"academicEntryRequirements": null,
"additionalEntryRequirements": [],
"englishLanguageEntryRequirements": [],
"minimumAcademicEntryRequirements": null,
"subsequentYearsEntryRequirements": null,
"amsApplicationConfigurationOptions": {
"useAscii": false,
"hasNoVacancies": "False",
"customQuestions": [],
"vacancyStatuses": [
{
"status": null,
"domicile": "eu",
"hasVacancies": true,
"flattenedVacancy": "eu"
},
{
"status": null,
"domicile": "wales",
"hasVacancies": true,
"flattenedVacancy": "wales"
},
{
"status": null,
"domicile": "eng",
"hasVacancies": true,
"flattenedVacancy": "eng"
},
{
"status": null,
"domicile": "int",
"hasVacancies": true,
"flattenedVacancy": "int"
},
{
"status": null,
"domicile": "scot",
"hasVacancies": true,
"flattenedVacancy": "scot"
},
{
"status": null,
"domicile": "ni",
"hasVacancies": true,
"flattenedVacancy": "ni"
},
{
"status": null,
"domicile": "roi",
"hasVacancies": true,
"flattenedVacancy": "roi"
}
],
"hasRestrictedVacancies": "False",
"hasRestrictedEligibility": false,
"restrictedEligibilityUrl": null,
"restrictedEligibilityInfo": null,
"useEnhancedCriminalConvictionCheck": false,
"notAcceptingInternationalApplications": "False"
},
"englishLanguageEntryRequirementInformation": null
}
],
"suggest": "Strategic Marketing and Consulting. University of Birmingham. Marketing. Management. Strategic studies. Social sciences. Business studies. Politics",
"summary": "In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This specialist degree immerses you in organisational challenges, working with a range of clients via intensive consultancy and practice-led learning from industry.\n\nBalancing hands-on industry experience with academic theory and research, this course challenges you to think beyond typical market research and customer insights. You'll develop visionary perspectives and create strategies that address complex business challenges in innovative ways.\n\nDesigned for professionals with some marketing experience, our MSc Strategic Marketing and Consulting degree is ideal for those ready to advance into senior marketing and consultancy roles. You’ll graduate with the expertise and confidence to make agile, strategic decisions in an ever-evolving marketing landscape.\n\n**What makes this course different?**\n\nThis programme offers innovative, industry-led teaching focused on developing strategic decision-making and consultancy skills.\n\nYou will gain real-world professional skills and an in-depth understanding of the latest advances in strategic marketing, thinking, and research. This distinctive approach ensures you are equipped to excel in the dynamic field of marketing.\n\nYou'll acquire critical and analytical skills essential for the digital age, focusing on how AI and digitalisation shape marketing practices. Learn to generate and transform data into strategic marketing and business solutions, equipping you to excel as a future decision-maker and industry specialist.\n\n**Hands-On Experience with Real Clients**\n- Gain practical experience on our Consultancy Skills and Practice module by working with real clients, including SMEs, corporate businesses, or public organisations. You’ll develop a marketing plan or solve a communications challenge while gaining valuable insights into the world of marketing consultancy and understanding how consultants manage risks.\n\n**Access to Cutting-Edge Marketing Tools**\n- Boost your data analysis skills with access to leading marketing databases like Mintel and equivalent databases, as well as data generated from machine learning, artificial intelligence, and social media. Apply these tools to real-world organisational challenges to then craft innovative, strategic solutions.\n\n**Focus on Responsible Business and Global Marketing**\n- Challenge conventional thinking and critically evaluate issues in responsible business. Led by academics at the forefront of responsible business research, modules like Contemporary Global Marketing and Responsibility Issues equip you with the expertise to make socially responsible, strategic marketing decisions in a rapidly evolving global landscape.\n\n**Industry and Research-led**\n- Study at one of the only research-led institutions to offer a specialist programme in Strategic Marketing and Consultancy. The course focuses on developing strategic decision-making and consultancy skills.",
"atasFlag": false,
"contacts": [
{
"id": "86612575-3660-b7fc-f58b-7315d1f97f70",
"fax": "",
"email": "pg@contacts.bham.ac.uk",
"phone": "",
"title": "Postgraduate Enquiry Service",
"isDefault": true,
"hasCourses": false,
"isClearing": false,
"clearingUrl": null,
"enquiryLink": {
"url": "https://admissions.bham.ac.uk/newenquiry/",
"caption": "Submit an enquiry"
},
"availability": null,
"coursesCount": 0,
"isAdmissions": false,
"socialMediaPresences": []
},
{
"id": "017374ce-0520-48ed-9821-8497305d6e82",
"fax": null,
"email": null,
"phone": null,
"title": "University of Birmingham",
"isDefault": false,
"hasCourses": false,
"isClearing": true,
"clearingUrl": "https://www.birmingham.ac.uk/study/undergraduate/clearing",
"enquiryLink": {
"url": "https://www.birmingham.ac.uk/study/undergraduate/clearing",
"caption": "Apply now with your results for selected courses"
},
"availability": null,
"coursesCount": 0,
"isAdmissions": false,
"socialMediaPresences": []
}
],
"keywords": null,
"provider": {
"id": "1d61dc76-ba6e-c6af-6cc0-879c71b5db5c",
"name": "University of Birmingham",
"ukprn": 10006840,
"address": {
"line1": "Edgbaston",
"line2": "",
"line3": "",
"line4": "Birmingham",
"region": {
"id": "35",
"caption": "West Midlands",
"mappedCaption": "West Midlands"
},
"country": {
"id": "101",
"caption": "England",
"mappedCaption": "England"
},
"latitude": 52.4514075229,
"postcode": "B15 2TT",
"longitude": -1.9300471744
},
"aliases": [],
"logoUrl": "https://d1l6hqpjksdq9d.cloudfront.net/Prod/1d61dc76-ba6e-c6af-6cc0-879c71b5db5c",
"aliasName": "University of Birmingham",
"websiteUrl": "www.birmingham.ac.uk/index.aspx",
"liveProvider": true,
"providerCode": null,
"providerSort": "Birmingham, University of",
"providerUrls": [],
"imageLocation": "silver bronze gold-01.png",
"institutionCode": "B32",
"providerShortName": "University of Birmingham",
"cukasInstitutionCode": null,
"requireAsciiDocuments": false,
"providerAbbreviatedName": "BIRM",
"aliasNameWithoutApostrophe": "University of Birmingham"
},
"subjects": [
{
"id": "386",
"caption": "Marketing",
"mappedCaption": null
},
{
"id": "419",
"caption": "Management",
"mappedCaption": null
},
{
"id": "1624",
"caption": "Strategic studies",
"mappedCaption": null
},
{
"id": "1547",
"caption": "Social sciences",
"mappedCaption": null
},
{
"id": "351",
"caption": "Business studies",
"mappedCaption": null
},
{
"id": "1611",
"caption": "Politics",
"mappedCaption": null
}
],
"auditions": [],
"studyType": {
"id": "1",
"caption": "Taught",
"mappedCaption": null
},
"department": {
"id": "12cdca2b-cad3-4953-f270-6ab1bae04e0c",
"name": "Birmingham Business School"
},
"hecosCodes": [
{
"hecosCode": {
"code": "100075",
"caption": "marketing",
"refDataId": "10028"
},
"percentageOfCourse": 100
}
],
"jacs3Codes": [],
"publishEnd": "9999-12-31T23:59:59.9999999",
"shortTitle": null,
"specialism": {
"primary": [],
"secondary": [],
"specialismStudyTypes": []
},
"visibleEnd": "2027-08-01T08:00:00",
"compositeId": "04857c84-b34f-703a-780b-9c58ce3f2097-2026",
"courseTitle": "Strategic Marketing and Consulting",
"facultyCode": null,
"routingData": {
"scheme": {
"id": "none",
"caption": "Direct application only",
"mappedCaption": null
},
"destination": {
"id": "pg",
"caption": "Postgraduate",
"mappedCaption": null
}
},
"availableEnd": "9999-12-31T23:59:59.9999999",
"englishTitle": "",
"publishStart": "0001-01-01T00:00:00",
"visibleStart": "2025-04-29T08:00:00",
"taughtInWelsh": false,
"ucasApplyData": null,
"academicYearId": "2026",
"availableStart": "0001-01-01T00:00:00",
"awardingBodies": [
{
"id": "128",
"caption": "University of Birmingham",
"mappedCaption": null
}
],
"applicationCode": null,
"courseTitleSort": "Strategic Marketing and Consulting",
"abbreviatedTitle": null,
"balanceIndicator": null,
"copyFormRequired": false,
"internalReference": null,
"currentlyInClearing": false,
"ucasTeacherTraining": false,
"degreeApprenticeship": false,
"qualifiedTeacherStatus": null,
"sponsorshipInformation": "",
"internationalInformation": null,
"courseTitleWithoutApostrophe": "Strategic Marketing and Consulting",
"additionalAuditionInformation": null,
"higherTechnicalQualifications": false
},
"version": 60,
"academicYearsInformation": {
"2025": 1,
"2026": 1
}
}
Normalized Data
{
"scrapedAt": "2026-03-28T10:29:29.876Z",
"scrapedPte": 67,
"scrapedUrl": "https://www.birmingham.ac.uk/postgraduate/courses/taught/business/strategic-marketing-consulting.aspx",
"scrapedToefl": 88,
"scrapedAiUsed": false,
"scrapedFeeRaw": "We charge an annual tuition fee. Fees for 2026 entry are above. The fees quoted are for one year only. For those studying courses that are longer than one year, tuition fees will also be payable in subsequent years of your programme. Paying your tuition fees Tuition fees can either be paid in full or by instalments. You can check whether you are eligible for UK or international fees with our admissions team. Learn more about postgraduate tuition fees and funding. Tuition fee deposits for international students International students undertaking a postgraduate taught degree are required to pay a tuition fee deposit before an electronic Confirmation of Acceptance for Studies (CAS) can be issued.",
"feesConfidence": 0.7,
"normalizedFees": {
"home": 17460,
"currency": "GBP",
"international": null
},
"scrapedAiError": null,
"scrapedDuolingo": null,
"scrapedTemplate": "contensis",
"scrapedCambridge": null,
"scrapedIeltsBand": 6,
"scrapedLangSource": "course_page",
"languageConfidence": 1,
"normalizedLanguage": {
"pte": 67,
"ielts": {
"overall": 6.5,
"min_component": 6
},
"toefl": 88,
"duolingo": null,
"cambridge": null
},
"scrapedLanguageRaw": "English language requirements\nIf you are an international student, you will need to demonstrate you have a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification or a Presessional English course.\nFor this course we require IELTS 6.5 with no less than 6.0 in any band, which is equivalent to:\nTOEFL: 88 overall with no less than 21 in Reading, 20 Listening, 22 Speaking and 21 in Writing\nPearson Test of English (PTE): Academic 67 with no less than 64 in all four skills\nCambridge English: C1 Advanced - minimum overall score of 176, with no less than 169 in any component\nLanguageCert ESOL SELT (UKVI): B2 'Communicator' with no less than 33 in each skill\nIf you have a conditional offer for Birmingham where English is a requirement, you can take a Presessional English course as an alternative to retaking IELTS or a similar qualification. We offer on-campus courses all year round starting from September including additional online courses in the summer term. Teaching takes place in small classes with no more than 18 students to maximise class participation.",
"scrapedIeltsOverall": 6.5,
"scrapedLangSourceUrl": null,
"scrapedTuitionFeeHome": 17460,
"scrapedTuitionFeeIntl": null,
"scrapedEntryRequirements": "Entry requirements"
}