Marketing Analytics MSc

Basic Information

Course ID
dd1b46e4-04aa-40ab-a017-d9c2953973e8
Option ID
0adafafe-033f-4c4e-9c33-cdc875e1dd2f
Provider
University of Liverpool
Type
postgraduate
Academic Year
2026
Source
ucas
Created
2/25/2026, 9:16:17 PM
Updated
5/19/2026, 7:24:40 PM

Other Options for this Course

Option ID Added
8eb665fb-876c-40fa-9d74-544f912445b6 2/25/2026 View

Listing Data (Raw)

{
  "id": "0adafafe-033f-4c4e-9c33-cdc875e1dd2f",
  "duration": {
    "quantity": 2,
    "durationType": {
      "id": "4",
      "caption": "Years",
      "mappedCaption": null
    }
  },
  "features": {
    "accelerated": false
  },
  "location": null,
  "startDate": {
    "date": "09/2026",
    "nonSpecific": false
  },
  "studyMode": {
    "id": "9",
    "caption": "Part-time",
    "mappedCaption": "Part-time",
    "excludedSchemesForApplication": [
      "ucas"
    ]
  },
  "durationRange": null,
  "outcomeQualification": {
    "caption": "MSc"
  },
  "academicEntryRequirements": null
}

Detail API Response (Raw)

{
  "course": {
    "id": "dd1b46e4-04aa-40ab-a017-d9c2953973e8",
    "cpdFlag": false,
    "options": [
      {
        "id": "0adafafe-033f-4c4e-9c33-cdc875e1dd2f",
        "status": {
          "published": true,
          "availableForApplication": true,
          "applicationStatusSummary": "Please speak to the provider to make an application",
          "acceptingApplicationsMessage": null,
          "notAcceptingApplicationsMessage": null
        },
        "cycleId": null,
        "modules": null,
        "deadline": null,
        "duration": {
          "quantity": 2,
          "durationType": {
            "id": "4",
            "caption": "Years",
            "mappedCaption": null
          }
        },
        "features": {
          "accelerated": false
        },
        "location": {
          "id": "00000000-0000-0000-0000-000000000000",
          "url": null,
          "name": null,
          "ukprn": null,
          "address": null,
          "isDefault": false,
          "geoLocation": null,
          "tefCodeType": null,
          "locationCode": null,
          "googleMapsUrl": "https://maps.googleapis.com/maps/api/staticmap?zoom=10&size=2048x600&scale=2&markers=size:tiny%7Ccolor:red%7C53.405779082,-2.9666197385&key=AIzaSyDAC7vZWEFNPF6GFUZvXfO5PRDxdEC0Gc0&signature=r2KpyqO0bfwanrYPM7ezjNy2N9g=",
          "googleMapsParams": "53.405779082,-2.9666197385",
          "locationCategory": null,
          "geoLocationString": null
        },
        "startDate": {
          "date": "09/2026",
          "nonSpecific": false
        },
        "studyMode": {
          "id": "9",
          "caption": "Part-time",
          "mappedCaption": "Part-time",
          "excludedSchemesForApplication": [
            "ucas"
          ]
        },
        "applyCycle": "2026",
        "courseFees": [],
        "courseType": null,
        "entryPoints": [],
        "durationRange": {
          "max": null,
          "min": null
        },
        "admissionTests": [],
        "subjectOptions": [],
        "useDefaultFees": false,
        "providerApplyUrl": null,
        "assessmentMethods": null,
        "entryRequirements": "Please see course page for entry requirements",
        "internalReference": null,
        "providerCourseUrl": "https://www.liverpool.ac.uk/courses/tourism-marketing-and-analytics-msc",
        "professionalBodies": [],
        "qualificationLevel": {
          "id": "RQF_7",
          "caption": "RQF Level 7",
          "mappedCaption": null
        },
        "subjectToValidation": false,
        "outcomeQualification": {
          "id": "158",
          "caption": "MSc",
          "mappedCaption": "Masters degrees"
        },
        "deferredEntryDisallowed": false,
        "additionalFeeInformation": "Please see course page for fee information",
        "academicEntryRequirements": null,
        "additionalEntryRequirements": [],
        "englishLanguageEntryRequirements": [],
        "minimumAcademicEntryRequirements": null,
        "subsequentYearsEntryRequirements": null,
        "amsApplicationConfigurationOptions": {
          "useAscii": false,
          "hasNoVacancies": "False",
          "customQuestions": [],
          "vacancyStatuses": [
            {
              "status": null,
              "domicile": "eu",
              "hasVacancies": true,
              "flattenedVacancy": "eu"
            },
            {
              "status": null,
              "domicile": "wales",
              "hasVacancies": true,
              "flattenedVacancy": "wales"
            },
            {
              "status": null,
              "domicile": "eng",
              "hasVacancies": true,
              "flattenedVacancy": "eng"
            },
            {
              "status": null,
              "domicile": "int",
              "hasVacancies": true,
              "flattenedVacancy": "int"
            },
            {
              "status": null,
              "domicile": "scot",
              "hasVacancies": true,
              "flattenedVacancy": "scot"
            },
            {
              "status": null,
              "domicile": "ni",
              "hasVacancies": true,
              "flattenedVacancy": "ni"
            },
            {
              "status": null,
              "domicile": "roi",
              "hasVacancies": true,
              "flattenedVacancy": "roi"
            }
          ],
          "hasRestrictedVacancies": "False",
          "hasRestrictedEligibility": false,
          "restrictedEligibilityUrl": null,
          "restrictedEligibilityInfo": null,
          "useEnhancedCriminalConvictionCheck": false,
          "notAcceptingInternationalApplications": "False"
        },
        "englishLanguageEntryRequirementInformation": null
      },
      {
        "id": "8eb665fb-876c-40fa-9d74-544f912445b6",
        "status": {
          "published": true,
          "availableForApplication": true,
          "applicationStatusSummary": "Please speak to the provider to make an application",
          "acceptingApplicationsMessage": null,
          "notAcceptingApplicationsMessage": null
        },
        "cycleId": null,
        "modules": null,
        "deadline": null,
        "duration": {
          "quantity": 1,
          "durationType": {
            "id": "4",
            "caption": "Years",
            "mappedCaption": null
          }
        },
        "features": {
          "accelerated": false
        },
        "location": {
          "id": "00000000-0000-0000-0000-000000000000",
          "url": null,
          "name": null,
          "ukprn": null,
          "address": null,
          "isDefault": false,
          "geoLocation": null,
          "tefCodeType": null,
          "locationCode": null,
          "googleMapsUrl": "https://maps.googleapis.com/maps/api/staticmap?zoom=10&size=2048x600&scale=2&markers=size:tiny%7Ccolor:red%7C53.405779082,-2.9666197385&key=AIzaSyDAC7vZWEFNPF6GFUZvXfO5PRDxdEC0Gc0&signature=r2KpyqO0bfwanrYPM7ezjNy2N9g=",
          "googleMapsParams": "53.405779082,-2.9666197385",
          "locationCategory": null,
          "geoLocationString": null
        },
        "startDate": {
          "date": "09/2026",
          "nonSpecific": false
        },
        "studyMode": {
          "id": "3",
          "caption": "Full-time",
          "mappedCaption": "Full-time",
          "excludedSchemesForApplication": []
        },
        "applyCycle": "2026",
        "courseFees": [],
        "courseType": null,
        "entryPoints": [],
        "durationRange": {
          "max": null,
          "min": null
        },
        "admissionTests": [],
        "subjectOptions": [],
        "useDefaultFees": false,
        "providerApplyUrl": null,
        "assessmentMethods": null,
        "entryRequirements": "Please see course page for entry requirements",
        "internalReference": null,
        "providerCourseUrl": "https://www.liverpool.ac.uk/courses/tourism-marketing-and-analytics-msc",
        "professionalBodies": [],
        "qualificationLevel": {
          "id": "RQF_7",
          "caption": "RQF Level 7",
          "mappedCaption": null
        },
        "subjectToValidation": false,
        "outcomeQualification": {
          "id": "158",
          "caption": "MSc",
          "mappedCaption": "Masters degrees"
        },
        "deferredEntryDisallowed": false,
        "additionalFeeInformation": "Please see course page for fee information",
        "academicEntryRequirements": null,
        "additionalEntryRequirements": [],
        "englishLanguageEntryRequirements": [],
        "minimumAcademicEntryRequirements": null,
        "subsequentYearsEntryRequirements": null,
        "amsApplicationConfigurationOptions": {
          "useAscii": false,
          "hasNoVacancies": "False",
          "customQuestions": [],
          "vacancyStatuses": [
            {
              "status": null,
              "domicile": "eu",
              "hasVacancies": true,
              "flattenedVacancy": "eu"
            },
            {
              "status": null,
              "domicile": "wales",
              "hasVacancies": true,
              "flattenedVacancy": "wales"
            },
            {
              "status": null,
              "domicile": "eng",
              "hasVacancies": true,
              "flattenedVacancy": "eng"
            },
            {
              "status": null,
              "domicile": "int",
              "hasVacancies": true,
              "flattenedVacancy": "int"
            },
            {
              "status": null,
              "domicile": "scot",
              "hasVacancies": true,
              "flattenedVacancy": "scot"
            },
            {
              "status": null,
              "domicile": "ni",
              "hasVacancies": true,
              "flattenedVacancy": "ni"
            },
            {
              "status": null,
              "domicile": "roi",
              "hasVacancies": true,
              "flattenedVacancy": "roi"
            }
          ],
          "hasRestrictedVacancies": "False",
          "hasRestrictedEligibility": false,
          "restrictedEligibilityUrl": null,
          "restrictedEligibilityInfo": null,
          "useEnhancedCriminalConvictionCheck": false,
          "notAcceptingInternationalApplications": "False"
        },
        "englishLanguageEntryRequirementInformation": null
      }
    ],
    "suggest": "Marketing Analytics MSc. University of Liverpool. Business and management. Tourism",
    "summary": "The global tourism industry’s recovery post-pandemic, coupled with advancements in digital marketing and analytics, is driving demand for professionals equipped with both marketing acumen and analytical skills in the tourism sector. With our new MSc Marketimg Analytics, you will develop a master's level understanding of the international tourism industry and the knowledge and skills needed to excel in it.\nIntroduction\nThis specialised programme provides a strong foundation in both marketing and analytics, preparing you for strategic roles in the tourism industry. It combines the key concepts of marketing management, including consumer behaviour, digital marketing strategies focussed on tourism and brand management, and advanced data analytics.\nYou will analyse data through real-life case studies and practical examples from various sources such as website visits and booking patterns. In doing so, you will understand how tourism businesses gain valuable insights into customer preferences and behaviours. You will also learn how to tailor marketing strategies effectively, target specific customer segments and personalise messaging and offerings.\nAn essential part of your professional development is gaining prowess in using relevant analytical tools and techniques. You will discover how tourism businesses optimise their marketing campaigns by measuring key performance indicators (KPIs) to understand how they allocate resources efficiently, identify areas for improvement and maximise their marketing efforts.",
    "atasFlag": false,
    "contacts": [
      {
        "id": "fd4f5941-2b47-4c6f-a528-2cd5d1c4a5aa",
        "fax": null,
        "email": "",
        "phone": "0151 794 5927",
        "title": "The University of Liverpool",
        "isDefault": false,
        "hasCourses": false,
        "isClearing": true,
        "clearingUrl": "https://www.liverpool.ac.uk/courses/clearing",
        "enquiryLink": {
          "url": null,
          "caption": null
        },
        "availability": null,
        "coursesCount": 0,
        "isAdmissions": false,
        "socialMediaPresences": []
      }
    ],
    "keywords": null,
    "provider": {
      "id": "9a2e99c3-c568-12ae-bd18-488bc579b30d",
      "name": "University of Liverpool",
      "ukprn": 10006842,
      "address": {
        "line1": "The Foundation Building",
        "line2": "765 Brownlow Hill",
        "line3": "",
        "line4": "Liverpool",
        "region": {
          "id": "22",
          "caption": "North West England",
          "mappedCaption": "North West England"
        },
        "country": {
          "id": "101",
          "caption": "England",
          "mappedCaption": "England"
        },
        "latitude": 53.405779082,
        "postcode": "L69 7ZX",
        "longitude": -2.9666197385
      },
      "aliases": [],
      "logoUrl": "https://d1l6hqpjksdq9d.cloudfront.net/Prod/9a2e99c3-c568-12ae-bd18-488bc579b30d",
      "aliasName": "University of Liverpool",
      "websiteUrl": "https://www.liverpool.ac.uk/",
      "liveProvider": true,
      "providerCode": null,
      "providerSort": "Liverpool, University of",
      "providerUrls": [],
      "imageLocation": "gold silver gold-01.png",
      "institutionCode": "L41",
      "providerShortName": "The University of Liverpool",
      "cukasInstitutionCode": null,
      "requireAsciiDocuments": false,
      "providerAbbreviatedName": "LVRPL",
      "aliasNameWithoutApostrophe": "University of Liverpool"
    },
    "subjects": [
      {
        "id": "350",
        "caption": "Business and management",
        "mappedCaption": null
      },
      {
        "id": "905",
        "caption": "Tourism",
        "mappedCaption": null
      }
    ],
    "auditions": [],
    "studyType": {
      "id": "1",
      "caption": "Taught",
      "mappedCaption": null
    },
    "department": {
      "id": "3236d4a2-521f-ae5b-eb40-21f7c9f3047d",
      "name": "Management"
    },
    "hecosCodes": [],
    "jacs3Codes": [],
    "publishEnd": "9999-12-31T23:59:59.9999999",
    "shortTitle": null,
    "specialism": {
      "primary": [],
      "secondary": [],
      "specialismStudyTypes": []
    },
    "visibleEnd": "2027-08-01T08:00:00",
    "compositeId": "dd1b46e4-04aa-40ab-a017-d9c2953973e8-2026",
    "courseTitle": "Marketing Analytics MSc",
    "facultyCode": null,
    "routingData": {
      "scheme": {
        "id": "none",
        "caption": "Direct application only",
        "mappedCaption": null
      },
      "destination": {
        "id": "pg",
        "caption": "Postgraduate",
        "mappedCaption": null
      }
    },
    "availableEnd": "9999-12-31T23:59:59.9999999",
    "englishTitle": "",
    "publishStart": "0001-01-01T00:00:00",
    "visibleStart": "2025-04-29T08:00:00",
    "taughtInWelsh": false,
    "ucasApplyData": null,
    "academicYearId": "2026",
    "availableStart": "0001-01-01T00:00:00",
    "awardingBodies": [],
    "applicationCode": null,
    "courseTitleSort": "Marketing Analytics MSc",
    "abbreviatedTitle": null,
    "balanceIndicator": null,
    "copyFormRequired": false,
    "internalReference": null,
    "currentlyInClearing": false,
    "ucasTeacherTraining": false,
    "degreeApprenticeship": false,
    "qualifiedTeacherStatus": null,
    "sponsorshipInformation": null,
    "internationalInformation": null,
    "courseTitleWithoutApostrophe": "Marketing Analytics MSc",
    "additionalAuditionInformation": null,
    "higherTechnicalQualifications": false
  },
  "version": 11,
  "academicYearsInformation": {
    "2025": 2,
    "2026": 2
  }
}

Normalized Data

{
  "tuition": {
    "scrapedFeeRaw": null,
    "feesConfidence": 0,
    "normalizedFees": {
      "home": null,
      "currency": null,
      "international": null
    },
    "scrapedTemplate": "liverpool",
    "scrapedTuitionFeeHome": null,
    "scrapedTuitionFeeIntl": null
  },
  "scrapedAt": "2026-05-19T19:24:40.425Z",
  "courseType": "postgraduate",
  "scrapedPte": null,
  "scrapedUrl": "https://www.liverpool.ac.uk/courses/tourism-marketing-and-analytics-msc",
  "scrapedToefl": null,
  "scrapedAiUsed": false,
  "scrapedFeeRaw": null,
  "feesConfidence": 0,
  "normalizedFees": {
    "home": null,
    "currency": null,
    "international": null
  },
  "scrapedAiError": null,
  "entrySkipReason": null,
  "scrapedDuolingo": null,
  "scrapedTemplate": "liverpool",
  "scrapedCambridge": null,
  "scrapedIeltsBand": null,
  "entryRequirements": null,
  "scrapedCourseType": "postgraduate",
  "scrapedLangSource": "course_page",
  "languageConfidence": 0,
  "normalizedLanguage": {
    "pte": null,
    "ielts": null,
    "toefl": null,
    "duolingo": null,
    "cambridge": null
  },
  "scrapedLanguageRaw": "All \n\nCourses \n\nAcademic staff \n\nNews \n\nEvents \n\nSearch \n\nPopular pages: Undergraduate Postgraduate PhD Accommodation Research International students \n\nAlternatively use our A-Z index.",
  "scrapedIeltsOverall": null,
  "scrapedLangSourceUrl": null,
  "scrapedTuitionFeeHome": null,
  "scrapedTuitionFeeIntl": null,
  "scrapedEntrySkipReason": null,
  "entryRequirementsSkipped": false,
  "scrapedEntryRequirements": null,
  "scrapedEntryRequirementsSkipped": false
}
← Back to Courses